A.P.C.
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1987 |
| Founder | Jean Touitou |
| Headquarters | Paris , France |
| Products | Ready-to-wear clothing, sneakers, sunglasses |
| Parent | L Catterton (majority share since 2023) |
Atelier de Production et de Création, commonly known as A.P.C., is a French luxury ready-to-wear label established in 1987 by Jean Touitou in Paris.
History
The fashion line that evolved into A.P.C. was initiated by Jean Touitou in 1987, debuting with menswear under the label "HIVER 1987". The brand’s name officially appeared on tags starting in 1989, solidifying its identity.
A.P.C. broadened its global presence by opening stores in Tokyo’s Daikanyama district in 1991 and on Mercer Street in New York City by 1993. Early collections were characterized by minimalist aesthetics, featuring streamlined silhouettes and understated patterns, later incorporating untreated Japanese denim fabrics. Additionally, co-designer Louis Wong created a premium jacket series called Louis W. within the A.P.C. brand.
In 2011, designer Jessica Ogden contributed by launching A.P.C.’s inaugural quilted collection crafted from leftover fabric pieces. Vanessa Seward joined the team in 2012, initially producing a capsule collection before introducing her own women’s apparel line. The brand expanded its product range with the introduction of its first sneaker collection in 2018.
From 2018 onward, A.P.C. has presented fashion shows that are part of the official schedule of the Fédération française de la couture. In 2023, a majority share of A.P.C. was acquired by investment firm L Catterton, establishing a strategic alliance aimed at accelerating global expansion.
In May 2024, the label unveiled its debut unisex sunglasses collection, drawing inspiration from the New York-based rock group The Velvet Underground.
Collaborations
Throughout its history, A.P.C. has collaborated with prominent figures and brands such as Kanye West (2013), Outdoor Voices (2016), Kid Cudi (2019), Brain Dead (2019), Carhartt WIP, RTH, Catherine Deneuve, Charlotte Chesnais, Goop (2020), Lacoste (2023), and Asics Tennis (2024).
Campaigns
A.P.C.’s advertising campaigns have been shaped by renowned stylists and photographers including Carine Roitfeld (1995), Bruce Weber (2008), model Stella Tennant, and photographer Collier Schorr (2016).