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Outdoor Voices

From Alfawiki


Outdoor Voices
IndustryApparel
Founded2013
FounderTyler Haney

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Outdoor Voices (often abbreviated as O.V.) is a United States-based apparel brand specializing in the creation and retail of athletic wear. Established in 2013 by Tyler Haney and Matt McIntyre in New York City, the company is currently based in Austin.[1] Their merchandise is primarily distributed through online channels.Cite error: The opening <ref> tag is malformed or has a bad name On February 25, 2020, Haney resigned from her position as CEO, with Cliff Moskowitz, president of a fashion-focused private equity firm, stepping in as interim chief executive.Cite error: The opening <ref> tag is malformed or has a bad name</ref>

History and operations

Tyler Haney’s passion for sports and fitness inspired her to launch Outdoor Voices.[2] She co-established the company alongside Matt McIntyre in 2013 after they connected while attending Parsons School of Design; however, McIntyre exited the business in 2014.[3][4]

In early 2014, after gaining attention from a London boutique called Garbstore, Outdoor Voices was featured by J. Crew in their "Brands We Love" section. The brand’s inaugural retail location opened in Austin in October 2014, followed by its first pop-up store debuting in Manhattan in 2015.[5] Initially, the company was recognized for offering "kits," which were assortments of coordinated tops and bottoms sold together at a bundled price.

Outdoor Voices secured more than $9.5 million in funding from investors such as General Catalyst Partners. In 2015, the company raised $7.5 million to expand its activewear collection.[2] The following year, Haney relocated the business headquarters to Austin, Texas to build a larger facility and recruited additional staff members, including some acquaintances from her high school years.[2] In mid-2017, Mickey Drexler, former CEO of both Gap Inc. and J. Crew Group, assumed the role of chairman of the board.Cite error: The opening <ref> tag is malformed or has a bad name By March 2018, Outdoor Voices had accumulated approximately $57 million in capital.[6] Major backers included GV, General Catalyst Partners, and Forerunner Ventures.[6] On April 24, 2018, the brand introduced a running apparel line in collaboration with Hoka One One, alongside launching an app named O.V. Trail Shop that locates nearby Trail Shops carrying the new collection.Cite error: The opening <ref> tag is malformed or has a bad name</ref> That same year marked the debut of their first swimwear range called “H2Ov.”Cite error: The opening <ref> tag is malformed or has a bad name</ref>

Collaborations with other lifestyle and fitness brands have resulted in limited-edition products. Partners have included fashion blog Man Repeller, fitness subscription service ClassPass, and French label A.P.C..Cite error: The opening <ref> tag is malformed or has a bad nameCite error: The opening <ref> tag is malformed or has a bad nameCite error: The opening <ref> tag is malformed or has a bad nameCite error: The opening <ref> tag is malformed or has a bad name

In February 2020, Tyler Haney stepped down from her CEO role amid efforts to reorganize the company. This period saw several abrupt executive departures, accompanied by an anonymous letter accusing Haney of being "spoiled" and criticizing her leadership style. Reports highlighted difficulties Haney faced working alongside retail veteran Mickey Drexler, formerly of J.Crew and Gap.[7] By March 2020, The New York Times described the company as having "imploded."[7] The valuation had declined to $40 million by January 2020 from $110 million two years prior.[7] Additionally, Outdoor Voices announced plans for approximately 15 more layoffs company-wide.Cite error: The opening <ref> tag is malformed or has a bad name</ref>

In March 2024, Outdoor Voices declared it would close all physical stores and transition exclusively to an online retail model.Cite error: The opening <ref> tag is malformed or has a bad name</ref> Subsequently, on March 21, 2024, former employees revealed that the company was preparing to initiate a Chapter 11 bankruptcy restructuring within weeks.Cite error: The opening <ref> tag is malformed or has a bad name</ref>

References

  1. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named auto
  2. ↑ 2.0 2.1 2.2 Cite error: Invalid <ref> tag; no text was provided for refs named Andor Brodeur 2018
  3. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named harpersbazaar.com
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named :3
  5. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named vogue.com
  6. ↑ 6.0 6.1 Cite error: Invalid <ref> tag; no text was provided for refs named auto1
  7. ↑ 7.0 7.1 7.2 Cite error: Invalid <ref> tag; no text was provided for refs named :0

External links

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