A Place for Mom
| Company type | Private |
|---|---|
| Industry | Senior care referral |
| Founded | 2000 |
| Founder | Pamala Temple, John Temple, Brian Trisler |
| Headquarters | New York , United States |
Area served | United States, Canada |
| Products | Senior care referral services, SeniorAdvisor.com |
| Owner | General Atlantic (majority), Silver Lake (majority), Insight Partners (minority) |
| Website | www |
A Place for Mom, established in 2000, operates as a privately owned, profit-driven senior care referral organization based in New York, New York. The company provides both personal and professional support to families exploring senior care alternatives, offering its services at no cost to families while earning revenue from senior living communities and homecare providers featured on its platform. Since August 2017, majority ownership has been held by the equity firms General Atlantic and Silver Lake, with Insight Partners acquiring a minority interest during a $175 million capital infusion in January 2022. Former Good Morning America host Joan Lunden has been featured in their marketing campaigns.
The firm links families with more than 20,000 senior housing and homecare providers throughout the United States and Canada via a network of local "senior living advisors." Functioning both as a referral service and a marketing platform for these providers, it stands as North America's largest entity in this field. Moreover, A Place for Mom owns SeniorAdvisor.com, a consumer review and ratings website for senior care providers in both countries.
History
Founded in July 1999 by Pamala Temple, John Temple, and Brian Trisler, A Place for Mom received $9.5 million in venture capital funding from Battery Ventures in 2006. By July 2010, the private equity firm Warburg Pincus acquired a controlling interest, marking a pivotal step in the company's expansion.
In November 2016, the company increased its market presence by purchasing competitor OurParents, incorporating an additional 2,500 facilities into its network. This acquisition reinforced its leadership position within the senior living referral market.
On August 11, 2017, Warburg Pincus divested its majority ownership to growth equity firm General Atlantic and technology investment firm Silver Lake, who each assumed equal stakes and appointed two representatives to the board. Notable board members included Greg Mondre and Adam Karol from Silver Lake alongside Robbert Vorhoff and Anton Levy from General Atlantic. William Blair & Company served as financial advisors while Willkie Farr & Gallagher provided legal counsel.
On January 31, 2022, A Place for Mom completed a $175 million funding round led by Insight Partners with continued involvement from General Atlantic and Silver Lake. This round valued the business at over $1 billion and brought Eoin Duane of Insight Partners onto the board, underscoring strong investor confidence and strategic leadership fueling company growth.
A Place for Mom delivers its services free of charge to families while generating income through referrals to partner facilities including residential care homes, assisted living communities, memory care centers, independent senior apartments, and home care providers.
Litigation
In December 2017, A Place for Mom faced a class-action lawsuit alleging violations of the Telephone Consumer Protection Act due to robocalls made without appropriate user consent. A proposed $6 million settlement reached in 2019 was rejected by a Washington district court because it lacked clear objective standards.