Admerasia
| Company type | Private |
|---|---|
| Industry | Marketing, Advertising |
| Founded | 1993 |
| Founder | Zan Ng |
| Headquarters | New York City , United States |
Key people | Zan Ng (CEO), Jeff Lin (Co-founder), Joseph Liu (Co-founder), Tommy Ng (General Manager) |
| Products | Advertising services targeting Asian American market |
Admerasia is an American marketing firm located in New York City that concentrates on promoting U.S. products to the Asian American market. Established in 1993 by entrepreneur Zan Ng, the agency utilizes its specialized knowledge to bridge brands with this expanding consumer group. Leadership includes CEO Zan Ng, co-founders Jeff Lin and Joseph Liu, along with General Manager Tommy Ng. The company’s approach centers on delivering focused advertising solutions designed to increase clients’ market presence within the Asian American demographic, establishing Admerasia as a strong competitor in ethnic marketing.
History
The inception of Admerasia dates back to 1993 when Zan Ng, a commercial photographer, invested $250,000 of personal savings pooled with his brothers’ contributions to launch the company. The following year, Joseph Liu, an advertising professional with his own firm, joined as a partner aiming to mitigate entrepreneurial risks. Both Ng and Liu immigrated to the United States in 1975 and initially pursued artistic careers.
Ranking
In 2010, Crain's Chicago Business recognized Admerasia as one of New York’s 25 largest minority-owned enterprises. Two years later, Advertising Age ranked it third among agencies generating the highest Asian American advertising revenues. The agency’s clientele features prominent names such as MCI, Foxwoods Resort Casino, Mercedes-Benz, Nissan, State Farm, and Citibank.
Recognition
Admerasia holds a reputation as one of the nation’s leading Asian American advertising agencies. It has been honored with several accolades including the 2005 10 Year Recognition Award from Asian Women in Business for its contributions to community service. In 2013, the agency earned a Silver Award from the Asian American Advertising Federation for its work on the Nissan Altima campaign. At the 2019 3AF Summit, Admerasia secured both first and second place for Advertising Campaign of the Year with projects for State Farm and Twin Marquis. Since 2006, it has also accumulated 15 Telly Awards across various marketing initiatives.