Droga5

Droga5

Company type	Private
Industry	Advertising
Founded	2006 (2006)
Founder	David Droga
Headquarters	New York City , United States
Area served	International
Key people	David Droga (Founder)
Products	Advertising services
Parent	Accenture Interactive

Droga5 is an advertising agency with its main office located in New York City, and additional branches situated in London, Dublin, and Tokyo. Established in 2006 by David Droga, the firm has grown to become a prominent player in the international advertising sector.

History

In 2006, David Droga launched Droga5 in New York City, choosing the agency’s name based on a tag his mother used to sew into his clothing. The agency expanded to Sydney, Australia in 2008 but decided to close that location in 2015 to concentrate efforts on Europe through its London office, which was inaugurated in 2013.

A minority stake in Droga5 was acquired by William Morris Endeavor in July 2013, strengthening the agency’s ability to blend advertising with entertainment by leveraging combined brand content capabilities. The New York headquarters moved to Wall Street in 2014, reflecting a strategic relocation within the city’s financial district.

In April 2019, Accenture announced its acquisition of Droga5, with Accenture Interactive purchasing a 49% share from WME Dragon Holdings LLC for $233 million. This deal valued the company at around $475 million, as indicated by filings related to the Endeavor Group Holdings IPO.

Droga5 broadened its international footprint further in 2021 by establishing an office in Tokyo and revealing plans for expansion into markets such as Brazil and China. The agency continued its growth trajectory in 2024 by integrating Australian creative agency The Monkeys and acquiring Brazilian firm Soko, despite experiencing significant employee turnover.

Notable campaigns

• Amazon - Before Alexa
• Android - Friends Furever
• Brady Campaign - End Family Fire
• Chase - This Momma Keeps Going
• Facebook - Never Lost
• HBO - For the Throne
• Hennessy - Maurice and the Black Bear School
• Honey Maid - This is Wholesome
• Huggies - Welcome to the World, Baby
• IHOP - IHOb
• MailChimp - Did You Mean MailChimp?
• Marc Ecko - Still Free
• Microsoft Bing - Decoded
• The New York Times - The Truth Is Hard to Find + The Truth Is Worth It
• Newcastle Brown Ale - If We Made It
• Paramount+ - Journey to the Peak
• Prudential - Day One
• Puma - The After Hours Athlete
• The Great Schlep feat. Sarah Silverman
• Tourism Australia - Dundee (2018)
• Under Armour - I Will What I Want
• Rule Yourself
• UNICEF Tap Project