Allegiance (company)
| Company type | Private |
|---|---|
| Industry | Technology, Software, Enterprise Feedback Management |
| Founded | 2005 |
| Founder | Adam Edmunds |
| Fate | Acquired by Maritz Holdings, Inc. and merged to form MaritzCX (January 14, 2015) |
| Headquarters | South Jordan , United States |
Area served | Worldwide |
Key people | Carine Clark (President and CEO from December 2012), Adam Edmunds (Founder, Board Member) |
| Products | Engage platform (customer intelligence and feedback analytics) |
| Website | www |
Allegiance, Inc operated as a technology platform specializing in voice of customer (VoC) and enterprise feedback management (EFM), enabling organizations to gather and evaluate consumer data instantaneously. The firm provided advanced big data analytics solutions tailored for large-scale enterprises and governmental bodies, earning status as a GSA authorized vendor. Its clientele featured prominent companies such as VMware, Citi, AeroMexico, Nalco, Ameriprise, Adobe, and Dell. Allegiance was distinguished as one of the fastest-growing firms by Inc. magazine.
Based in South Jordan, UT, Allegiance concentrated on delivering cutting-edge customer feedback technologies designed to improve strategic business decisions.
History
Established in 2005 through the consolidation of ethics compliance company SilentWhistle and Allegiance Technologies (founded in 2000), Allegiance was launched by Adam Edmunds with the goal of offering advanced tools for real-time customer data analytics.
In 2009, the company broadened its product lineup by acquiring Inquisite, a provider of online survey software. In 2012, Allegiance raised $12 million during a Series B funding round from investors including El Dorado Ventures, Rembrandt Venture Partners, and Allegis Capital.
Carine Clark was named President and CEO in December 2012. She brought significant expertise from previous leadership positions such as SVP and CMO at Symantec, where she focused on scaling software enterprises. Founder Adam Edmunds continued his involvement as a board member, overseeing partnerships and business development activities.
In November 2014, Allegiance announced its acquisition by Maritz Holdings, Inc. and its subsequent merger with Maritz Research to establish MaritzCX, an independent new entity. The deal was finalized on January 14, 2015.
Products
Allegiance equipped major organizations with solutions to capture and interpret customer feedback, transforming it into actionable insights in real time. Its primary offering, the Engage platform, produced "customer intelligence" by consolidating data from diverse customer touchpoints. Notable users included JetBlue and AT&T. After integration into MaritzCX, the Engage platform continued to be offered under the MaritzCX brand.
Under the MaritzCX name, the company extended its product range to feature text analytics, survey engines, online feedback mechanisms, social media feedback tools, along with market research and consulting services provided through Maritz Research.
Awards and recognition
Allegiance received multiple honors within the industry, such as:
- CRM Magazine’s 2013 Service Leader designation
- The 2012 TMC Innovation Labs award for its Allegiance Spotlight platform
- Communications Solutions Product of the Year in 2011 for the Engage platform
- CEO Adam Edmunds was a finalist for Ernst & Young Entrepreneur of the Year in 2010
- Recognition among Inc. magazine’s fastest-growing companies in 2009
- Communications Solutions Product of the Year award in 2009
See also
- Voice of Customer (VoC)
- Enterprise Feedback Management (EFM)
- Customer Experience (CX)
- Customer Feedback Management Services
- Customer Relationship Management (CRM)
- Customer Satisfaction
- Loyalty Business Model
- Net Promoter Score (NPS)