Maritz, LLC
| Company type | Private |
|---|---|
| Industry | Sales and marketing services |
| Founded | 1894 |
| Founder | Edward Maritz |
| Headquarters | Missouri , United States |
Area served | Global |
| Products | Employee recognition and reward initiatives, sales channel incentive programs, customer loyalty schemes, trade shows, meetings, events, customer experience technology platform |
Maritz operates as a firm specializing in sales and marketing services, with a focus on employee recognition and reward initiatives, sales channel incentive programs—including incentive travel rewards—and customer loyalty schemes. The company also oversees corporate and association trade shows, meetings, events, and provides a technology platform dedicated to customer experience.
Its portfolio includes subsidiaries such as Maritz Motivation, Maritz Global Events, Maritz Automotive, Quality Reward Travel, and Impact Dimensions.
History
Established in 1894 by Edward Maritz under the name E. Maritz Jewelry Manufacturing Company, the business originally engaged in wholesaling fine jewelry and engraved timepieces. By the 1920s, the firm concentrated on imported watches and was among the earliest U.S. retailers to offer wristwatches. The 1929 stock market collapse nearly led to its downfall but prompted a strategic shift toward offering watches, jewelry, and merchandise as sales incentives and employee awards for corporate clients.
Throughout the following thirty years, Maritz grew its sales incentive operations by developing comprehensive merchandise catalogs and providing program management services. In the 1950s, it expanded into group travel incentives through the acquisition of a Detroit-based travel company. By the late 1960s, the company broadened its scope to include communications, marketing research, training, and event production.
The 1970s saw further growth in communications and marketing research capabilities, establishment of a European foothold, and the opening of a travel office in Mexico City. During the 1990s, Maritz increased its focus on automotive marketing research, launched Maritz Canada, and extended its presence throughout Western Europe. Collaborations with firms such as American Express accelerated expansion in loyalty rewards and incentive travel from the late 1990s into the early 2000s.
By 2008, Maritz had established itself as a prominent global provider of integrated solutions encompassing performance improvement, travel services, and market research.
In May 2014, Maritz Canada together with Maritz Loyalty Marketing rebranded as Bond Brand Loyalty—the first agency in North America devoted exclusively to brand loyalty—concentrating on managing customer-brand interactions; this entity was divested in 2015. That same year, Maritz Holdings acquired Allegiance Software and merged it with Maritz Research to create MaritzCX, an independent company focused on customer experience and market research.
On March 3, 2020, ownership of MaritzCX transferred to InMoment.