Alloy Entertainment

Alloy Entertainment, LLC
	File:Alloy Entertainment logo.webp Logo in use since 2007
Company type	Subsidiary
Industry	Book packaging; Television studio
Predecessor	17th Street Productions
Founded	1997; 29 years ago
Headquarters	New York City, New York, U.S.
Key people	Leslie Morgenstein (CEO)
Parent	Alloy Digital (2000–2012); Warner Bros. Television Studios (2012–present)
Website	alloyentertainment.com

Alloy Entertainment, LLC—previously known as Daniel Weiss Associates and 17th Street Productions—operates as a book packaging and television production division within Warner Bros. Television Studios. The company develops books, TV series, and feature-length films.

Each year, Alloy Entertainment publishes approximately thirty new titles, available in over forty languages internationally. Over eighty of these works have appeared on The New York Times Best Seller list, including notable novels such as Everything, Everything and The Sun is Also a Star by Nicola Yoon, The Thousandth Floor by Katharine McGee, Max by Jennifer Li Shotz, and 99 Days by Katie Cotugno. Its most successful series—like The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, and The 100—have collectively sold tens of millions of copies worldwide. On the television front, productions include titles such as Privileged, The Vampire Diaries, Gossip Girl, Pretty Little Liars, The Originals, Legacies, and The 100. Additionally, the company develops or co-develops numerous TV programs and movies derived from its literary properties.

History

Originally launched in January 1987 under the name Daniel Weiss Associates, the firm specialized in book packaging. A decade later, in 1997, it created 17th Street Productions, a division dedicated to young adult fiction.

In January 2000, Alloy, Inc.—later known as Alloy Digital—acquired 17th Street Productions and rebranded it as Alloy Entertainment. Led by CEO Leslie Morgenstein, the company broadened its collaborations with publishers and entertainment studios to produce film and television adaptations of young adult literature.

On June 11, 2012, Alloy Digital’s principal owner ZelnickMedia sold Alloy Entertainment to Warner Bros. Television, which was part of Time Warner prior to the AT&T acquisition in 2018; following this transaction, the entity became part of WarnerMedia.

Franchises

Title	Novels	Films	TV series	Web series	Release dates
The Vampire Diaries Universe	24	—	3	2	1991–2022
The Sisterhood of the Traveling Pants	6	2	—	—	2001–2011
Gossip Girl / The It Girl	29	—	2	1	2002–2023
Pretty Little Liars	20	—	4	1	2006–2024

Films

Title	Year	Director	Distributor	Notes
The Sisterhood of the Traveling Pants	2005	Ken Kwapis	Warner Bros. Pictures	Produced in collaboration with Alcon Entertainment, Di Novi Pictures, and Debra Martin Chase Productions
The Sisterhood of the Traveling Pants 2	2008	Sanaa Hamri	Warner Bros. Pictures
Sex Drive		Sean Anders	Summit Entertainment
The Clique		Michael Lembeck	Warner Premiere	Joint production with Bankable Productions
Everything, Everything	2017	Stella Meghie	Warner Bros. Pictures	Collaborative production with Metro-Goldwyn-Mayer
Good Girls Get High	2018	Laura Terruso	DirecTV Cinema	Produced alongside Blue Ribbon Content and Warner Specialty Video Productions (Warner Bros.)
The Sun Is Also a Star	2019	Ry Russo-Young	Warner Bros. Pictures	Co-produced with Metro-Goldwyn-Mayer
Work It	2020	Laura Terruso	Netflix	Created in partnership with AK Worldwide Productions and STX Entertainment
Purple Hearts	2022	Elizabeth Allen Rosenbaum		Co-produced with Embankment Films
You Are So Not Invited to My Bat Mitzvah	2023	Sammi Cohen		Co-production with Happy Madison Productions

Title	Year	Director	Distributor	Notes

|- Tarot 2024 Spenser Cohen, Anna Halberg Sony Pictures Releasing Produced jointly with Screen Gems and Ground Control |- ! colspan="5" style="background:#cccfff;" | Upcoming Projects |- Alice

Netflix Produced alongside At Last Productions (Sabrina Carpenter) |- Witness Protection

Carrie Brownstein

Collaborative production with MRC and Alloy Entertainment |- Frankly in Love

Unjoo Moon

Co-produced with Paramount Players |-

Television films

Title	Year	Director	Network	Notes
Frenemies	2012	Daisy von Scherler Mayer	Disney Channel	Produced with Coin Flip Productions

Television series

Title	Years Active	Network	Co-production Partners
Gossip Girl	2007–2012	The CW	College Hill Pictures, Fake Empire, CBS Studios, Warner Bros. Television Studios
Samurai Girl	2008	ABC Family	Space Floor Television, ABC Signature, ABC Studios
Privileged	2008–2009	The CW	Tsiporah, Warner Bros. Television Studios
The Vampire Diaries	2009–2017	The CW	Outerbanks Entertainment, CBS Studios, Warner Bros. Television Studios
Pretty Little Liars	2010–2017	ABC Family / Freeform	Long Lake Productions, Russian Hill Productions, Warner Horizon Television (a division of Warner Bros. Television Studios)
Huge	2010	ABC Family	Dooley & Company Productions, Half Full Entertainment
The Nine Lives of Chloe King	2011		"Don't Borrow Trouble"	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""	""
Pratt Enterprises, Warner Bros. Television Studios \|
Upcoming Series \|

Web series

Title	Year	Platform
Gossip Girl: Chasing Dorota	2009	The CW
Haute & Bothered	2009–2010	YouTube
Private	2009	Teen
Private: The Casting Call	2009	Teen
The Vampire Diaries: A Darker Truth	2009	The CW
First Day	2010	YouTube
Hollywood is Like High School with Money	2010
Talent	2011–2012
Talent: The Casting Call	2011
First Day 2: First Dance
Wendy		Macy's
Dating Rules from My Future Self	2012	YouTube
Pretty Dirty Secrets	2012	ABC Family
The Originals: The Awakening	2014	The CW
Life After First Failure	2017	CW Seed