Anine Bing Corp
 | |
| Company type | Private |
|---|---|
| Headquarters | Los Angeles, California |
Key people | Anine Bing, Founder and Nikolai Nielsen |
| Products | Clothing, Footwear, Accessories, Fragrance |
Number of employees | 251 |
| Website | www.aninebing.com |
Anine Bing Corp operates as a women's fashion label headquartered in Los Angeles, California.[1] The brand was established by Anine Bing, who is known not only as a former model and singer but also as a blogger.[2][3][4][5] Founded in 2012, the company’s main office is situated in downtown Los Angeles.[6]
History
The inception of ANINE BING dates back to 2012 when its creator—model, singer, and fashion blogger Anine Bing—began by selling some of her personal wardrobe items online.[7] These garments sold out within an hour. Motivated by this immediate success, Bing decided to establish her own fashion label.[8] Together with her husband Nicolai Nielsen—who brought two decades of expertise in fashion production—they traveled to Turkey carrying twenty pairs of jeans and several vintage items as prototypes for production.[9] Without formal training in design, Bing utilized these examples to realize her creative concepts. She launched her collection through Shopify. Thanks to her devoted blog audience and Instagram followers, sales took off rapidly. The first month yielded $50,000 in sales, which doubled beyond $100,000 by month two.[9] Annika Meller was the brand’s initial employee and now serves as Chief Strategy Officer.[10] Within one year following the launch, the enterprise transitioned from Nielsen and Bing’s garage into an office space located in downtown Los Angeles where it remains today.[11]
By the year 2015, the brand inaugurated its first flagship retail store in New York’s West Village neighborhood and soon after opened a second location in Los Angeles.[12]
The year 2018 marked significant growth for the company with expansions in both office space and physical stores. Paul Courell was appointed as Chief Financial Officer while Jacob Rokeach assumed the role of VP of eCommerce and Growth.[13] Backed by a $15 million funding round led by venture capital firms Index Ventures, Greycroft Partners, and Felix Capital, the brand launched its inaugural UK store located in West London.[14]
Building upon this momentum, ANINE BING introduced a unisex children's apparel line named BING KIDS.[15] Adapting to challenges presented by the post-pandemic environment, Bing developed an athleisure collection called ANINE BING SPORT that launched in 2021.[16] Celebrating their tenth year, the brand expanded into cosmetics with their debut fragrance named Savage Rose.[17]
In early 2024, Anine Bing established new offices in Paris appointing Julie Bourgeois as its first global president.[18] Currently, there are twenty-one retail locations worldwide.[19]
Collaborations
In 2020, Anine Bing partnered with renowned supermodel Helena Christensen to launch a limited edition capsule collection named Anine Bing x Helena Christensen.[20][21]
In 2024, the brand collaborated with Reebok to introduce Anine Bing x Reebok, an athleisure capsule collection inspired by the 1990s.[22] Furthermore, Anine Bing joined forces with Ole Henriksen to create the inaugural glitter shade for the Pout Preserve Peptide Lip Treatment.[23]
Leadership
Nico Bing (previously Nicolai Nielsen) holds the position of Chief Executive Officer. At age 17, he founded Catwalk Scum, a vintage streetwear label based in Denmark.[24][25] He managed and expanded the enterprise across Denmark for more than ten years before divesting it in the late 2000s.
The Chief Creative Officer role is fulfilled by model, singer, and blogger Anine Bing.[26]
Advertising and Marketing
For their Fall 2024 campaign, the company enlisted supermodel Kate Moss as the campaign’s ambassador.[27] The visuals were captured by photographer Chris Colls.[28]
Philanthropy
In 2020, the brand introduced a special edition sweatshirt with proceeds supporting the nonprofit Every Mother Counts. During Women's History Month, the Breast Cancer Research Foundation collaborated with Anine Bing.[29] For Women's History Month in 2021, Anine Bing joined forces with Dress for Success, committing to donate an hour of pay from every employee worldwide.[30]
References
- ↑ "Travel: Hotels, Vacation Spots, Reviews, and Tips". Archived from the original on 2016-09-30. Retrieved 2025-01-03.
- ↑ "Exclusive: Meet the Designer & Blogger Everyone is Talking About | WhoWhatWear". Archived from the original on April 21, 2017. Retrieved October 8, 2015.
- ↑ "Jag hade ångest och kände mig vilsen". resume.se.
- ↑ "Designer Anine Bing is your next Scandi-Instagram-girl-crush". Vogue.com.au. 28 May 2015. Archived from the original on 10 March 2016. Retrieved 3 January 2025.
- ↑ Harris. "Q&A: Model-turned-designer Anine Bingâ s sleek and chic designs arrive at pop-up shop in Vancouver". www.vancouversun.com.Template:Fix/category[permanent dead link]
- ↑ "Anine Bing New York | Style Calling". Archived from the original on March 4, 2016. Retrieved July 31, 2023.
- ↑ DIRVANAUSKAS, Gabriele (18 June 2020). "Anine Bing: Model, blogger, designer". Draper's. Retrieved 6 January 2025.
- ↑ Clark, Lucie (29 November 2019). "tyle secrets from Danish influencer-turned-designer, Anine Bing". Vogue Australia. Retrieved 6 January 2025.
- ↑ 9.0 9.1 "Power Couple: How Anine and Nico Bing Created a Global Fashion Phenomenon". Index Ventures. Retrieved 6 January 2025.
- ↑ "Annika Meller". LinkedIn.
- ↑ Eldor, Karin. "From Garage Launch To Global Sensation: How Anine Bing Became A Fashion Powerhouse". Forbes. Retrieved 6 January 2025.
- ↑ Chikhoune, Roma (6 December 2022). "ip, Invests in Retail as Brand Expands". Women's Wear Daily. Retrieved 6 January 2025.
- ↑ "Index Ventures". Index Ventures.
- ↑ Santamaria, Barbara. "Anine Bing eyes first UK store following $15m investment". FashionNetwork. Retrieved 6 January 2025.
- ↑ Tuschman, Sari Ann (5 April 2018). "L.A. designer Anine Bing tackles a new fashion category with the debut of her Bing Kids collection". LA Times. Retrieved 6 January 2025.
- ↑ Chikhoune, Ryma (12 January 2021). "Anine Bing Launches Anine Bing Sport". Women's Wear Daily. Retrieved 6 January 2025.
- ↑ "Anine Bing Hosts a Dinner Party at Her Los Feliz Home to Celebrate the Launch of Her New Fragrance". Vogue. 24 August 2017. Retrieved 6 January 2025.
- ↑ Chikhoune, Ryma (3 June 2024). "EXCLUSIVE: Julie Bourgeois Named Anine Bing's First Global President". Women's Wear Daily. Retrieved 6 January 2025.
- ↑ Hyland, Veronique (19 December 2023). "Anine Bing Built a Hit Fashion Brand in Her Garage". Elle Magazine. Retrieved 6 January 2025.
- ↑ Lancaster, Kate. "HELENA CHRISTENSEN TEAMS UP WITH ANINE BING FOR CAPSULE COLLECTION". Grazia. Reworld Media. Retrieved 11 January 2025.
- ↑ "Helena Christensen collaborates with Anine Bing on clothing collection". Harpers Bazaar. 17 November 2020. Retrieved 11 January 2025.
- ↑ Jackson, Clementina (9 April 2024). "Anine Bing collaborates with Reebok on an elevated sportswear collection". Women's Health Magazine UK. Retrieved 6 January 2025.
- ↑ SEGAL, LINDY (4 January 2024). "Anine Bing on Her Work Uniform and the Book Every Creative Needs to Read". Glamour Magazine. Retrieved 6 January 2025.
- ↑ Rahbek, Søren (20 January 2011). "Advokat på bar bund i konkurssag". Vejle Amts Folkeblad. Retrieved 11 January 2025.
- ↑ "CATWALK SCUM ApS meldes under konkurs". Lasso. Retrieved 11 January 2025.
- ↑ "Our Story". AnineBing.com. Retrieved 11 January 2025.
- ↑ Belgum, Deborah (5 September 2023). "Kate Moss to Be the Face of the Fall Brand Campaign for Anine Bing". WWD. Retrieved 12 January 2025.
- ↑ "ANINE BING Fall 2024". Models.com. Retrieved 12 January 2025.
- ↑ "Women-Led Brands Helping Fund Breast Cancer Research". BCRF. 6 March 2020. Retrieved 11 January 2025.
- ↑ "ANINE BING x Dress for Success - International Women's Day". Alicia Nilsson. 28 December 2022. Retrieved 11 January 2025.