Art of Sport
| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 2018 in Los Angeles, United States |
| Founder | Matthias Metternich, Brian Lee, Kobe Bryant |
| Headquarters | Los Angeles , United States |
Area served | United States |
Key people | Matthias Metternich (CEO) |
| Products | Soaps, lotions, body washes, deodorants, sun protection products |
| Parent | Starco Brands (since 2022) |
| Website | artofsport |
Art of Sport is a United States-based personal care brand that delivers a gender-neutral selection of body and skin care items specifically designed for athletes. Its range features soaps, lotions, body washes, deodorants, and sun protection products. Originally introduced as a direct-to-consumer label through its own website and Amazon, Art of Sport broadened its market presence in 2019 by collaborating with Target, representing Target's most extensive men's skin care partnership to date. By the year 2020, the brand's availability had expanded to include retailers such as CVS, Walgreens, Kroger, HEB, Meijer, Dick's Sporting Goods, and Military outlets, with distribution in more than 25,000 locations.
Established in 2018 in Los Angeles by CEO Matthias Metternich alongside entrepreneurs Brian Lee and Kobe Bryant, the company's formulations were created over a 12-month period by researchers focusing mainly on natural components. The initial launch campaign featured athlete endorsements from notable figures like Javier Baez, JuJu Smith-Schuster, James Harden, Sage Erickson, Ryan Sheckler, and Ken Roczen.
In September 2022, Starco Brands completed the acquisition of Art of Sport. Subsequently, in 2024, Starco obtained the naming rights for the college football postseason event known as the LA Bowl, which was renamed the Art of Sport LA Bowl.