Attract China
| Company type | Private |
|---|---|
| Industry | Tourism marketing |
| Founded | 2011 |
| Founder | Evan Saunders, Sam Goodman |
| Headquarters | Boston, Massachusetts , United States |
Area served | United States, China |
Key people | Evan Saunders (CEO), Sam Goodman (President) |
| Products | Digital marketing platforms, printed guides, Chinese-language travel portal Xiao Yao Dao, Chinese-language city maps |
Attract China LLC is a U.S.-based tourism enterprise that assists American businesses in promoting their hotels, restaurants, retail outlets, attractions, and special offers to Chinese travelers—the fastest expanding and highest spending tourist demographic in the United States—through both digital channels and printed materials. It also focuses on Chinese university students, who represented the largest group of international students at the top 25 U.S. universities during the 2012–2013 academic period.
With its headquarters located in Boston, Massachusetts, Attract China maintains a Chinese-language website operating out of Beijing, China.
History
Founded in 2011 by Evan Saunders (CEO) and Sam Goodman (president), Attract China is headquartered in Boston while maintaining operational activities in Beijing.
Operations
Attract China facilitates connections between independent Chinese travelers and American hotels, restaurants, retailers, and tourist sites via Mandarin-language digital platforms and printed guides. It also targets Chinese college students, who form the largest segment of foreign students at leading U.S. universities.
Initially active in seven major U.S. cities including New York, NY, Boston, MA, Las Vegas, NV, Los Angeles, CA, and San Francisco, CA, the company expanded its reach in 2014 to include Seattle, WA, Chicago, IL, and Hawaii, with intentions to enter five additional markets that year. The company’s marketing initiatives are supported by a Beijing-based Chinese-language website.
Revenue streams are primarily derived from advertising placements by client brands across its various marketing platforms.
Clients
Attract China represents approximately 300 clients throughout North America, featuring notable names such as The Ritz-Carlton, Mandarin Oriental Hotel Group, Sonesta Collection, Westin Hotels and Resorts, Stuart Weitzman, Samsonite, and Premium Outlets.
Xiao Yao Dao online portal
Xiao Yao Dao ("The Gateway for Getaway") is a travel portal based in China and managed by Attract China. It provides Chinese tourists with comprehensive details about hotels, dining options, retail stores, attractions, and exclusive deals available across the United States.
Chinese-language maps
Attract China creates foldable maps in Chinese tailored for every U.S. city within its service area. These compact, passport-sized guides showcase dining options, tours, points of interest, retail locations, and various services, while also providing detailed city maps and public transportation routes to improve the travel experience for Chinese tourists.