Axon Sports
| Company type | Private |
|---|---|
| Industry | Sports training, Cognitive training |
| Founded | August 2010 |
| Founder | CogState Ltd, Quixote Investment |
| Headquarters | Portland , United States |
Area served | United States, United Kingdom |
| Products | Computerised Cognitive Assessment Tool (CCAT), Axon Sport Baseball Hitting Assessment, Axon Athletic Brain Trainer (iPad apps) |
| Owner | CogState Ltd |
| Website | www |
Axon Sports, LLC specializes in developing cognitive training solutions aimed at improving athletes' skill acquisition and mental performance. Their products are employed by professional sports franchises, top-tier NCAA Division I programs, and premier training facilities throughout the United States and the United Kingdom.
Company history and corporate structure
Established in August 2010 as a collaboration between CogState Ltd and Quixote Investment based in Portland, Axon Sports introduced its inaugural offering, the Computerised Cognitive Assessment Tool (CCAT). This web-based platform supports healthcare providers in diagnosing concussions and making informed return-to-play decisions. The CCAT has been implemented by three leading U.S. professional sports leagues, the Rugby Football Union, Rugby League Football, the Australian Football League, and the Professional Jockeys Association. Moreover, numerous educational districts, youth sports groups, and medical practitioners utilize the CCAT to safeguard athletes' cognitive well-being and mitigate concussion risks. In 2011, CogState assumed full ownership of Axon Sports, maintaining it as a standalone subsidiary.
Cognitive training
Axon Sports develops its cognitive training products grounded in neuroscience, emphasizing sport-specific rapid decision-making skills exemplified by tools like the Axon Sport Baseball Hitting Assessment. These solutions employ methods such as repetition, visual occlusion, and expert feedback to expedite athletes' cognitive skill enhancement. Central to their approach are concepts like pattern recognition, 'chunking,' and the automation of decision processes—critical elements for achieving expert-level performance. Additionally, Axon has released two iPad applications under the Axon Athletic Brain Trainer brand, focusing on baseball and American football.
Axon Science Board
The development of Axon's products is overseen by the Axon Science Board, which includes experts in neuroscience and educational psychology. Current board members are:
- Dr. Peter Fadde, Associate Professor at Southern Illinois University
- Dr. Scott Frey, Director of the Brain Imaging Center at the University of Missouri
- Dr. Len Zaichkowsky, Professor at Boston University
- Dr. Maruff, Chief Science Officer at Cogstate and Professor at the University of Melbourne
- Dr. Paul Ward, Professor of Applied Cognitive Psychology at the University of Huddersfield
Partnerships
Axon Sports partners with a variety of organizations such as high-performance training centers, manufacturers of sports equipment, and governing bodies within sports. As of 2013, key collaborators include Athletes Performance Inc., GlaxoSmithKline, Easton, and US Youth Soccer.
External links
- Official Website