BC Clark Jewelers
| Company type | Private |
|---|---|
| Industry | Retail (Jewelry) |
| Founded | 1892 |
| Founder | Benton Clyde Clark (B.C. Clark Sr.) |
| Headquarters | Oklahoma City , United States |
Area served | Greater Oklahoma City area |
| Products | Rings, necklaces, earrings, bracelets, brooches, watches, fine silver, china, crystal, diamonds, glassware |
Number of employees | 62 |
| Website | bcclark |
BC Clark Jewelers operates as a comprehensive jewelry retailer with three outlets located in Oklahoma City, Oklahoma. Established in 1892 by Benton Clyde Clark (B.C. Clark Sr.) in Purcell, Indian Territory, it holds the distinction of being "Oklahoma's oldest jeweler." Serving the Greater Oklahoma City region, the company offers an extensive selection of products such as rings, necklaces, earrings, bracelets, brooches, watches, fine silver, china, crystal, diamonds, and glassware.
The company is particularly renowned for its signature "Anniversary Sale" jingle, which was originally created in 1956 at a cost of $300. This jingle plays a central role in BC Clark’s yearly five-week holiday advertising campaign, which spans from Thanksgiving evening through Christmas Day. Over the years, it has evolved into a cherished Oklahoma holiday custom and a vital promotional tool for the business. In 1961, an effort to eliminate the jingle met with strong opposition from customers and was promptly abandoned. Later, in 1977, the jingle was shortened to accommodate brief television commercial slots.
National attention came to the jingle when actress Megan Mullally performed it on The Tonight Show with Jay Leno in 2001. It also appeared on NBC Nightly News in 2016 alongside country music artist Blake Shelton and was performed by Oklahoma native Darci Lynne during BC Clark’s 125th anniversary celebration for employees in 2017. The jingle has been widely utilized—from boosting military morale to featuring at local holiday festivities—and is recognized as one of the longest-running jingles continuously broadcast in the United States.
BC Clark utilizes this distinctive branding feature to strengthen customer loyalty and sustain a robust presence within its local market. The family-owned enterprise currently employs 62 staff members across its three store locations.