BODR
| Company type | Record label |
|---|---|
| Industry | Music |
| Headquarters | United States |
Area served | Worldwide |
| Owner | Snoop Dogg (as of February 2022) |
| Parent | The Blackstone Group (after June 2021 acquisition) |
BODR (an acronym for Bacc On Death Row) represents the nineteenth studio album by the American hip-hop artist Snoop Dogg, released on February 11, 2022, under the Death Row Records label. This project signifies his third studio album with the label, concluding a 26-year interval since the release of Tha Doggfather in 1996. Distribution was handled by Create Music Group.
The album includes features from well-known artists such as Nas, T.I., Sleepy Brown, Nate Dogg, The Game, DaBaby, Uncle Murda, Wiz Khalifa, and Lil Duval. Production duties were managed by distinguished producers including Battlecat, Bink!, DJ Green Lantern, and Hit-Boy.
Background
On August 23, 2019, the American toy manufacturer Hasbro declared its $4 billion acquisition of eOne, thereby obtaining control over Death Row Records. Later, in April 2021, Hasbro along with Entertainment One announced the divestiture of eOne Music to The Blackstone Group, with the deal finalizing in June 2021.
Prior to the launch of BODR, on February 9, 2022, Snoop Dogg secured ownership of the Death Row Records trademark from MNRK Music Group (previously eOne Music). Although the initial transaction did not include the label’s music catalog, sources revealed that Snoop Dogg was nearing an agreement to acquire rights to the catalog, which encompasses works by himself and artists like Dr. Dre, Tha Dogg Pound, and 2Pac.
Promotion
Following the album’s release by two days, Snoop Dogg appeared at the halftime show of Super Bowl LVI, performing alongside artists such as Dr. Dre, Mary J. Blige, Eminem, 50 Cent, and Kendrick Lamar.
Commercial performance
BODR entered the US Billboard 200 chart at position number 104, marking Snoop Dogg’s 27th album to chart on Billboard.
Charts
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