Snoop Dogg
Snoop Dogg | |
|---|---|
| Born | Calvin Cordozar Broadus Jr. October 20, 1971 Long Beach, California, U.S. |
| Occupation(s) | Rapper, music producer, actor |
| Years active | 1992–present |
| Known for | West Coast hip hop, G-funk style, albums Doggystyle and Tha Doggfather |
Calvin Cordozar Broadus Jr. (born October 20, 1971), professionally recognized as Snoop Dogg (previously known as Snoop Doggy Dogg), is an American rapper, music producer, and actor. Emerging from the West Coast hip-hop scene, he is widely considered among the most impactful rappers in history. His distinctive style includes a laid-back vocal delivery with melodic rhyme schemes, repetition, clever wordplay, and syncopated rhythms. His lyrics frequently explore themes related to West Coast lifestyle and social challenges such as gun violence and youth empowerment. Snoop Dogg’s career took off in 1992 through collaborations on Dr. Dre’s debut single "Deep Cover" and the album The Chronic, featuring the iconic track "Nuthin' but a 'G' Thang". He has sold over 23 million albums domestically and 35 million globally. His honors encompass an American Music Award, a Primetime Emmy, two Sports Emmy Awards, alongside 17 Grammy nominations.
His first album, Doggystyle (1993), was fully produced by Dr. Dre and released under Death Row Records. It debuted at number one on the Billboard 200, moving 806,000 units in its opening week and earning quadruple platinum status. The album included hit singles such as "What's My Name?" and "Gin and Juice", both reaching the top ten charts. Snoop made his acting debut with the soundtrack for Death Row’s Murder Was the Case in 1994. His sophomore effort, Tha Doggfather (1996), also entered at number one and achieved double platinum certification.
In 1998, Snoop departed from Death Row Records to join No Limit Records, where he released several commercially successful albums including Da Game Is to Be Sold, Not to Be Told (1998), No Limit Top Dogg (1999), and Tha Last Meal (2000). Later, he signed deals with Priority, Capitol, and EMI for his sixth studio release Paid tha Cost to Be da Boss (2002), maintaining a focus on commercial appeal. His subsequent projects under Geffen Records—namely R&G (Rhythm & Gangsta): The Masterpiece (2004), Tha Blue Carpet Treatment (2006), and Ego Trippin' (2008)—featured the chart-topping single "Drop It Like It's Hot" with Pharrell Williams. Returning to Priority and Capitol as chairman, he delivered Malice 'n Wonderland (2009) and Doggumentary (2011), both achieving moderate commercial results.
Following his conversion to Rastafarianism in 2012, Snoop adopted the name Snoop Lion and released the reggae album Reincarnated (2013), accompanied by a documentary chronicling his experiences in Jamaica. His thirteenth studio album, Bush (2015), was produced entirely by Pharrell Williams. Later works include Coolaid (2016) and his inaugural gospel album, Bible of Love (2018), coinciding with his announcement of becoming a born-again Christian. In 2018, he was honored with a star on the Hollywood Walk of Fame. In 2022, Snoop purchased Death Row Records from MNRK Music Group, subsequently releasing his nineteenth studio album, BODR, which followed independently launched albums I Wanna Thank Me (2019) and From tha Streets 2 tha Suites (2021). On December 13, 2024, he unveiled his twentieth studio album, Missionary, marking his highest Billboard 200 placement since 2015 by reaching the top twenty.
Early life
Calvin Cordozar Broadus Jr. entered the world on October 20, 1971, in Long Beach, California, born to Beverly Tate and Vernell Varnado. His biological father played a minimal role in his upbringing, and he was given the name of his stepfather, Calvin Cordozar Broadus Sr. His mother affectionately called him "Snoopy" due to his likeness to the well-known cartoon figure. As the middle child among three brothers, he was raised in the Baptist faith and began engaging with music early on by singing and playing piano at Golgotha Trinity Baptist Church. His mother, a choir participant, significantly influenced his musical development by exposing him to classic R&B sounds.
During his childhood, Snoop Dogg took on various jobs such as candy sales and newspaper delivery. Academically committed, he was active in both choir and football teams. He started rapping as early as sixth grade, quickly recognizing his skill when his performances attracted large school audiences.
In adolescence, despite his mother’s guidance, he became involved in illegal activities and joined the Rollin' 20s Crips gang based in Long Beach. After completing his education at Long Beach Polytechnic High School in 1989, he encountered several arrests related to drug possession and served time behind bars. Alongside relatives Nate Dogg and Lil' ½ Dead, as well as friend Warren G, he formed the group 213, producing demo tracks that garnered attention from record labels.
One of Snoop’s initial freestyles over "Hold On" by En Vogue reached prominent producer Dr. Dre, who subsequently invited him to audition for Death Row Records in 1991. Rapper Tracy Lynn Curry (The D.O.C.) assisted him in honing his lyrical technique, which played a crucial role in shaping his future achievements within hip hop.
1991–1997: Death Row, Doggystyle, and Tha Doggfather
Launching his career under the moniker Snoop Doggy Dogg, he was introduced to Dr. Dre through Warren G, resulting in a contract with Dre’s label initially known as Future Shock Records (later renamed Death Row Records). Dr. Dre collaborated with him on the theme for the 1992 film Deep Cover and contributed to Snoop’s debut album The Chronic, which helped propel Snoop’s first solo album, Doggystyle, to both critical acclaim and commercial triumph.
Snoop Dogg played a pivotal role in popularizing West Coast G-funk hip hop, with singles like "Who Am I (What's My Name)?" and "Gin and Juice" reaching top ten positions in US airplay charts while the album maintained strong chart presence for months. Although gangsta rap faced criticism for its violent and misogynistic content, Snoop distinguished himself through a smoother vocal style within the genre. Doggystyle featured collaborations with artists affiliated with Death Row such as Daz Dillinger, Kurupt, and Nate Dogg.
In 1993, Snoop faced first-degree murder charges linked to a shooting involving a rival gang perpetrated by his bodyguard but was acquitted in 1996; this case was officially closed in 2024. Following this verdict, he distanced himself from the "gangsta" image to minimize legal complications. In 1994, he released a short film and accompanying soundtrack titled Murder Was the Case. On July 6, 1995, he established Doggy Style Records as a registered business entity in California.
After being cleared of charges, Snoop moved into a 5000 square foot residence located in Claremont, California. By August 1996, Doggy Style Records had signed its inaugural artist, Charlie Wilson from the Gap Band. He also collaborated with Tupac Shakur on the 1996 single "2 of Amerikaz Most Wanted", one of Tupac’s final releases prior to his passing.
His sophomore album, Tha Doggfather, arrived in November 1996 amid significant industry upheaval including Tupac’s death and racketeering charges against Death Row co-founder Suge Knight. With Dr. Dre having departed Death Row due to contractual disagreements, Snoop took on co-production duties alongside Daz Dillinger and DJ Pooh. The album adopted a mellower G-funk sound and featured Charlie Wilson on its lead single "Snoop's Upside Ya Head." While it achieved respectable sales figures, it did not reach the commercial heights of Doggystyle. A planned EP titled Doggumentary, scheduled for release in July 1997, was ultimately canceled despite releasing a music video for its lead track "Midnight Love."
Snoop became aware that his time-bound contract with Death Row had restricted his creative output for years and refused further production work for Suge Knight apart from the diss track "Fuck Death Row" until the contract expired. In a 1998 interview, he disclosed that although lavish gifts were provided by Death Row executives, his royalty payments were withheld.
Following Tha Doggfather, Snoop transitioned away from gangsta rap toward a more relaxed lyrical approach. He participated in the predominantly alternative rock 1997 Lollapalooza tour—drawing considerable audience interaction including dancing and mosh pits.
1998–2006: Partnership with No Limit and Sustained Achievements
In March 1998, Snoop Dogg inked a deal with Master P's No Limit Records, which was distributed through Priority/EMI Records. His first release under this label was Da Game Is to Be Sold, Not to Be Told. He commended No Limit for customizing content that aligned well with his unique style. Albums that followed on No Limit included No Limit Top Dogg (1999), which surpassed 1.5 million sales, and Tha Last Meal (2000), exceeding 2.1 million copies sold. His 1999 memoir, Tha Doggfather, further solidified his personal brand.
By 2002, Snoop unveiled Paid tha Cost to Be da Bo$$ via Priority/Capitol/EMI, achieving over 1.3 million in sales. The album featured popular tracks such as "From tha Chuuuch to da Palace" and "Beautiful" with Pharrell Williams. That same year, he appeared on Jermaine Dupri's remix of "Welcome to Atlanta." During this period, his public persona evolved from a "gangster" image to adopting a "pimp" style.
In June 2004, Snoop entered into a contract with Geffen Records and Star Trak Entertainment, with distribution by Interscope Records. Star Trak, headed by the production duo the Neptunes, was responsible for much of his 2004 release R&G (Rhythm & Gangsta): The Masterpiece. The album’s lead single, "Drop It Like It's Hot" featuring Pharrell, became his inaugural chart-topping hit. Another notable track, "Signs" featuring Justin Timberlake and Charlie Wilson, climbed to No. 2 on the UK charts, marking his highest position there. The album sold approximately 1.73 million copies in the United States and received extensive airplay on radio and television.
That year also saw Snoop collaborating with Warren G and Nate Dogg to form the group 213, releasing the album The Hard Way. This project debuted at No. 4 on the Billboard 200 and claimed the top spot on the Top R&B/Hip-Hop Albums chart; it included the single "Groupie Luv". Additionally, he appeared alongside rappers Lil Jon, Xzibit, and David Banner in Korn's music video for "Twisted Transistor".
In 2006, Snoop contributed to Ice Cube's album Laugh Now, Cry Later and several tracks on Tha Dogg Pound's Cali Iz Active. His track "Real Talk," dedicated to former Crips leader Stanley "Tookie" Williams and critical of California Governor Arnold Schwarzenegger, was leaked online along with a video. Other guest features included "Keep Bouncing" by Too $hort (featuring will.i.am) and "Gangsta Walk" by Coolio.
His 2006 album Tha Blue Carpet Treatment debuted at No. 5 on the Billboard 200 chart and sold over 850,000 copies. Both the album and its second single "That's That Shit" featuring R. Kelly were met with favorable reviews. Collaborations extended to a video for "Candy (Drippin' Like Water)" alongside E-40 and other prominent West Coast artists.
2007–2012: Releases of Ego Trippin', Malice n Wonderland, and Doggumentary
In July 2007, Snoop Dogg made history as the first musician to launch a track as a ringtone prior to its official single release with "It's the D.O.G". He performed at the Live Earth event in Hamburg and expanded into Bollywood by contributing his inaugural rap for an Indian movie, Singh Is Kinng, which debuted on June 8, 2008 through Junglee Music Records. His ninth studio album, Ego Trippin (which sold 400,000 copies in the U.S.), featured the hit single "Sexual Eruption," reaching No. 7 on the Billboard Hot 100 and incorporating autotune produced by QDT (Quik-Dogg-Teddy).
Before issuing his tenth studio album, Malice n Wonderland, released December 8, 2009, Snoop assumed an executive position at Priority Records. The lead single "Gangsta Luv," featuring The-Dream, peaked at No. 35 on the Billboard Hot 100. The album entered the charts at No. 23 on the Billboard 200 with first-week sales of approximately 61,000 units—his lowest chart debut to date. Subsequent singles included "I Wanna Rock," which reached No. 41, and "Pronto," featuring Soulja Boy Tell 'Em. The album was later reissued under the title More Malice.
In 2010, Snoop collaborated with Katy Perry on "California Gurls," which served as the lead single from her album Teenage Dream. He also appeared on tracks by Dr. Dre ("Flashing"), Curren$y ("Seat Change"), Australian singer Jessica Mauboy ("Get 'em Girls"), and supported American artist Emii on her single "Mr. Romeo." Furthermore, he contributed to The Lonely Island's 2011 record Turtleneck & Chain.
Snoop's eleventh studio effort, titled Doggumentary, was released on March 29, 2011 after several working titles were considered. He featured on Gorillaz's Plastic Beach track "Welcome to the World of the Plastic Beach" alongside Hypnotic Brass Ensemble and included "Sumthing Like This Night" on his own album Doggumentary. Additionally, he appeared on Tech N9ne's 2011 release All 6's and 7's in the song "Pornographic," collaborating with E-40 and Krizz Kaliko.
2012–2013: Reincarnated and 7 Days of Funk
On February 4, 2012, Snoop Dogg revealed plans for a documentary titled Reincarnated along with an upcoming studio album sharing the same name. The documentary premiered on March 21, 2013, followed by the album's release on April 23, 2013. Earlier, on July 20, 2012, he debuted the reggae single "La La La" under the alias Snoop Lion. Other tracks slated for the album included "No Guns Allowed," "Ashtrays and Heartbreaks," and "Harder Times."
Snoop Dogg adopted the Snoop Lion persona officially on July 31, 2012, after a Rastafari priest in Jamaica bestowed the new name upon him. During this period, he also voiced support for hip hop’s growing acceptance of openly gay artists. That same year, he contributed the song "Knocc 'Em Down" to the fighting game Tekken Tag Tournament 2 and appeared as a non-playable character within the game's "Snoop Dogg Stage" setting.
In September 2012, performing as DJ Snoopadelic, he released an electronic music compilation called Loose Joints, which drew inspiration from George Clinton's Funkadelic. He highlighted his dedication to creating music that transcends time across his various artistic identities. December saw the release of "Here Comes the King," the second single from Reincarnated, alongside a contract with RCA Records to launch the album in early 2013. That month also featured That's My Work, a collaborative rap mixtape with Tha Dogg Pound.
Producer Symbolyc One (S1) disclosed in June 2013 that Snoop was working on what would be his final solo project under the Snoop Dogg name. In September, he unveiled Royal Fam, a collaborative album with his sons performing as Tha Broadus Boyz. On October 28, 2013, he dropped another mixtape titled That's My Work 2, hosted by DJ Drama. Later in the year, Snoop partnered with musician Dâm-Funk to form the funk duo 7 Days of Funk and released their debut album on December 10, 2013.
2014–2017: Bush, Coolaid, and Neva Left
A preview of a track recorded with Pharrell Williams surfaced in August 2014. The Pharrell-produced album Bush was officially released on May 12, 2015, featuring the lead single "Peaches N Cream" which had been issued earlier that year.
On June 13, 2016, Snoop announced his forthcoming album Coolaid, which was released on July 1, 2016. He headlined a “unity party” at Philadelphia’s Electric Factory during the Democratic National Convention on July 28, 2016. On March 1, 2017, via his Doggy Style Records label, he issued "Promise You This," a precursor to the Coolaid film inspired by the album’s themes. His fifteenth studio album, Neva Left, followed shortly thereafter in May 2017.
March 16, 2018 marked the release of his gospel album titled Bible of Love. In April that year, Snoop performed at Coachella alongside acid-jazz and funk group Jamiroquai. He also featured on Gorillaz's June 2018 album The Now Now on the track "Hollywood," collaborating with Jamie Principle. In November 2018, he announced the Puff Puff Pass tour with Bone Thugs-n-Harmony, Too $hort, Warren G, and others; this tour ran from November 24 through January 5.
In April 2019, Snoop Dogg appeared on Lil Dicky's single "Earth," portraying a marijuana plant both in song and video. On July 3, 2019, he released the title track from his seventeenth studio album I Wanna Thank Me, which officially launched on August 16, 2019. He collaborated with Vietnamese artist Son Tung M-TP on "Hãy trao cho anh" ("Give it to Me"), released July 1, 2019; by October that year, its video had amassed over 158 million views on YouTube.
Due to the COVID-19 pandemic, Snoop postponed his I Wanna Thank Me tour to February 2021. In May 2020, he dropped "Que Maldicion," a collaboration with Banda Sinaloense de Sergio Lizarraga, which reached number one on the Billboard Bubbling Under Hot 100 chart.
On April 20, 2021, Snoop Dogg unveiled his eighteenth studio album From tha Streets 2 tha Suites, having announced it earlier that month via Instagram. The album garnered generally favorable critical reception. During an appearance on The Tonight Show Starring Jimmy Fallon on September 27, 2021, he revealed plans for his next project titled Algorithm, which was subsequently released on November 19, 2021.
2022: Super Bowl LVI halftime appearance and BODR release
At the Super Bowl LVI halftime show, Snoop Dogg shared the stage with Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar for a memorable performance.
In January 2022, he revealed plans for his 19th studio album, BODR, originally scheduled to drop on the day of the Super Bowl Halftime Show but later postponed to February 11, 2022.
On February 10, 2022, Snoop Dogg took ownership of Death Row Records and announced intentions to rejuvenate the iconic label.
Later that year, on June 24, he teamed up with Eminem on the song "From the D 2 the LBC", accompanied by a live-action and animated music video released simultaneously.
2024–present: Paris Olympics closing ceremony, Gin and Juice, Missionary, Iz It a Crime?
During the closing ceremony of the 2024 Summer Olympics in Paris on August 11, 2024, Snoop Dogg performed "Drop It Like It's Hot" and joined Dr. Dre for "The Next Episode". He also contributed as a correspondent for NBC and Peacock throughout the event, reportedly earning $500,000 daily. His role as host earned him two Sports Emmy Awards.
In February 2024, Snoop Dogg and Dr. Dre introduced a pre-mixed cocktail collection named after their classic hit "Gin and Juice", featuring flavors such as apricot, citrus, melon, and passion fruit. The launch was supported by a prohibition-era themed promotional video. Subsequently in 2024, they unveiled a premium gin called "Still G.I.N."—a nod to Still D.R.E.—housed in an elegant Venetian glass bottle crafted by Ini Archibong.
That same year, Snoop announced his album Missionary, produced entirely by Dr. Dre as a spiritual follow-up to Doggystyle. The lead single "Gorgeous" was released on November 1, with the full album arriving December 13 via Death Row/Aftermath and Interscope—his current label affiliation. Featuring appearances from Eminem, Dr. Dre, 50 Cent, Method Man, and Sting, the project garnered positive reviews highlighting Snoop’s lyrical prowess alongside Dre’s production excellence. In April 2025, Time Magazine named Snoop among the most influential individuals. On May 15, 2025, he surprised fans with the release of Iz It a Crime?.
Other ventures
Snoop Dogg has maintained an extensive presence in film and television. He starred in The Wash alongside Dr. Dre; appeared in the horror film Bones; and co-starred with Wiz Khalifa in Mac & Devin Go to High School, which has a sequel announced. His supporting roles include appearances in Half Baked, Training Day, Starsky & Hutch, and Brüno.
His television credits include headlining three series: the sketch-comedy show Doggy Fizzle Televizzle, variety program Dogg After Dark, and reality series Snoop Dogg's Father Hood. Additionally, he guest-starred on episodes of King of the Hill, Las Vegas, Monk, and appeared thrice on One Life to Live. Snoop participated in three Comedy Central Roast events featuring Flavor Flav, Donald Trump, and Justin Bieber respectively. He also made cameo appearances on shows including The L Word, Weeds, and Entourage. Moreover, he featured as Moses in the YouTube series Epic Rap Battles of History.
In 2000, under the pseudonym "Michael J. Corleone," Snoop directed the successful adult film Snoop Dogg's Doggystyle, which won "Top Selling Release" at the 2002 AVN Awards. He followed this with another adult film titled Snoop Dogg's Hustlaz: Diary of a Pimp in 2002 under the alias "Snoop Scorsese".
He established his production company Snoopadelic Films in 2005; its inaugural project was the film Boss'n Up, inspired by his album R&G, featuring Lil Jon and Trina.
In December 2013, Snoop performed at the prestigious Kennedy Center Honors, paying tribute to Herbie Hancock whom he credited with "inventing hip-hop". He has also been a regular at the Players Ball, supporting Bishop Don Magic Juan who has appeared in several of his music videos.
A January 2016 Change.org petition requested that Snoop narrate the entire nature documentary series Planet Earth following his popular nature-themed clips on Jimmy Kimmel Live!.
At Coachella 2016, Snoop reunited with N.W.A members Dr. Dre, Ice Cube, and MC Ren for a special performance. He also hosted "Hoops 4 Water," a basketball charity event benefiting Flint, Michigan led by former NBA player Morris Peterson.
VH1 debuted Martha & Snoop's Potluck Dinner Party in fall 2016 featuring Snoop alongside Martha Stewart engaging in games, cooking segments, and musical performances. The duo also collaborated on a T-Mobile Super Bowl LI commercial and co-created a fried chicken recipe paired with barbecue-flavored potato chips.
In 2017, Snoop hosted a reboot of game show The Joker's Wild, initially airing on TBS before transitioning to TNT in 2019.
October 2018 saw him publish his cookbook titled From Crook to Cook: Platinum Recipes from Tha Boss Dogg's Kitchen, co-written with Ryan Ford and including a foreword by Martha Stewart. This collection features fifty recipes inspired by family favorites and comfort foods. By 2020 it sold over 200,000 copies and returned to Amazon’s bestseller charts following his Super Bowl performances.
In early 2020, Snoop launched his inaugural wine release called "Snoop Cali Red" through a partnership with Australian brand 19 Crimes; his image is featured prominently on its label.
He provided commentary for the Mike Tyson versus Roy Jones Jr. boxing match in 2020, receiving acclaim for his engaging delivery style.
In June 2021, Snoop joined Def Jam Recordings as an executive creative and strategic advisor focusing on A&R and creative development under Universal Music Group chairman Sir Lucian Grainge. Later that year in November, he announced signing rapper Benny the Butcher during an appearance on Joe Rogan’s podcast.
February 2022 marked Snoop’s acquisition of Death Row Records from MNRK Music Group; he revitalized it coinciding with his twentieth album release BODR.
On April 14, 2022, he was introduced as an operator character in both Call of Duty: Vanguard and Call of Duty: Warzone, accessible through an operator bundle.
As of 2022, Snoop holds an ownership stake in Fluf World—an NFT community centered around three-dimensional rabbit avatars.
On May 13, 2024 it was announced that Snoop would serve as a coach on season 26 of The Voice, airing from September through December that year. He is slated to return as coach for season 28 in late 2025.
Professional wrestling
Snoop Dogg has been an avid admirer of professional wrestling throughout his life. On March 30, 2008, he took on the role of Master of Ceremonies at WrestleMania XXIV during a tag team bout featuring Maria and Ashley Massaro against Beth Phoenix and Melina. Later, on March 23, 2015, he appeared on Raw in a segment alongside Hulk Hogan and Curtis Axel. At WrestleMania 32, he accompanied his cousin Sasha Banks to the ring, delivering a rap performance over her entrance theme. His contributions to the sport were recognized with his induction into the WWE Hall of Fame in 2016.
On January 6, 2021, Snoop Dogg guest-starred on All Elite Wrestling during the AEW Dynamite episode titled New Year's Smash, where he supported Cody Rhodes in his match against Matt Sydal. During this segment, he executed a Frog Splash on Serpentico, aiding Rhodes in securing the win.
He served as co-host for both nights of WrestleMania 39 alongside The Miz. On the first night, Snoop honored Eddie Guerrero by riding with Rey Mysterio in a lowrider during Mysterio’s entrance. During Night 2, following Shane McMahon’s quad injury in his match versus The Miz, Snoop Dogg stepped in spontaneously to complete the match and defeated Miz himself. His prompt action earned commendations from fellow wrestlers and WWE leadership, including chief content officer Triple H.
Business ventures and investments
Snoop Dogg has actively pursued various entrepreneurial and investment opportunities. In 2009, he was named creative chairman at Priority Records.
In May 2013, together with brand manager Nick Adler, he launched the app Snoopify, which enabled users to embellish their photos with stickers featuring Snoop’s likeness and related graphics. By 2015, this app was generating weekly revenues of $30,000.
November 2013 marked the debut of the G-Pen, an electronic cannabis vaporizer developed in partnership with Grenco Science.
In October 2014, Snoop participated in a $50 million investment round for Reddit alongside notable investors such as Sam Altman, Marc Andreessen, and Peter Thiel.
By April 2015, he had become a minority stakeholder in Eaze, a California-based startup specializing in rapid medical marijuana delivery within ten minutes.
October 2015 saw the introduction of Merry Jane, Snoop’s digital media outlet dedicated to cannabis news spanning culture, business, politics, and health topics.
In November 2015, Snoop launched Leafs By Snoop—a branded collection of marijuana flowers, concentrates, and edibles—making him the first prominent celebrity to endorse legal cannabis products commercially.
In March 2016, he explored acquiring Roscoe's House of Chicken 'N Waffles as it faced bankruptcy proceedings.
Expanding into esports by 2019, Snoop founded the Gangsta Gaming League. He later joined FaZe Clan’s board of directors in March 2022 but stepped down in March 2023 amid organizational difficulties.
In December 2022, a Twitter poll conducted by Snoop Dogg revealed that 81% of over 2.3 million participants favored him "running Twitter."
February 2024 saw the launch of a pre-mixed cocktail line co-created with Dr. Dre inspired by their hit "Gin and Juice," featuring flavors such as Apricot, Citrus, Melon, and Passionfruit—promoted through a prohibition-era styled trailer.
On April 2, 2024, Snoop was introduced as a playable character in Call of Duty: Modern Warfare 3 and Warzone.
July 2024 marked the announcement of his first licensed cannabis dispensary named S.W.E.D., located in Los Angeles between SoFi Stadium and LAX.
On November 1, 2024, he performed live in Times Square to promote Fortnite’s "Chapter 2 Remix" season; his apparel and cosmetics were also made available within the game. Additionally, he headlined Fortnite Festival’s sixth season with performances of "Drop It Like It's Hot" and "Young, Wild & Free."
On July 17, 2025, Snoop Dogg became both co-owner and investor in Swansea City A.F.C., a Welsh football club competing in the EFL Championship. This followed previews he released showcasing the club’s home jersey for the 2025–26 season.
NFTs
On September 21, 2021, Snoop Dogg announced on Twitter that he was an avid NFT collector using the alias Cozomo De' Medici. However, a later report by Vice challenged the authenticity of this claim. In a February 2023 discussion with Christie's, Medici characterized the disclosure of his identity as a form of "trolling" and described it as a "stunt."
Artistry
Snoop Dogg is chiefly recognized for his contributions to hip hop, particularly West Coast hip hop, G-funk, and gangsta rap genres. In his book There's a God on the Mic, Kool Moe Dee places him at number 33, commending his "ultra-smooth, laidback delivery" alongside "flavor-filled melodic rhyming." Peter Shapiro refers to Snoop’s vocal style as a "molasses drawl," while AllMusic highlights his "drawled, laconic rhyming." Kool Moe Dee also emphasizes Snoop’s skillful use of straightforward vocabulary.
Renowned for improvising lyrics spontaneously, Snoop’s early recordings were largely created through freestyle rather than pre-written material. The D.O.C. has noted that much of Snoop’s debut album was completed in single-take freestyle sessions. Peter Shapiro credits Snoop’s initial appearance on "Deep Cover" with introducing a fresh flow reminiscent of Slick Rick, an artist Snoop has openly acknowledged as an influence.
Snoop Dogg’s rhythmic delivery features syncopated patterns that contribute to its relaxed feel, combining compound rhyme schemes, alliteration, and minimal pauses to enhance flow. Kool Moe Dee describes him as "one of the smoothest, funkiest flow-ers in the game."
In an interview with Hip Hop Connection, Snoop shared his top rap albums, placing Dr. Dre’s The Chronic at number one, followed by his own Doggystyle, Slick Rick's The Great Adventures of Slick Rick, Eric B. & Rakim's Paid in Full, and others including N.W.A., The Notorious B.I.G., Tupac Shakur, Ice Cube, Lauryn Hill, and Mixmaster Spade.
Personal life
Snoop Dogg wed his high school sweetheart Shante Taylor (née Fuller) on June 14, 1997. In 2002, Shante’s brother Jermaine died following a standoff with police in Las Vegas during which Snoop attempted unsuccessfully to intervene. On May 21, 2004, Snoop filed for divorce citing irreconcilable differences; however, they recommitted their marriage vows on January 12, 2008. Together they have three children: sons Cordé (born August 21, 1994) and Cordell (born February 21, 1997), the latter having left football to pursue a career in filmmaking, and daughter Cori (born June 22, 1999). Additionally, Snoop has a son named Julian Corrie Broadus (born 1998) from a relationship with Laurie Holmond.
He is a first cousin to AEW wrestler Mercedes Moné and to Nate Dogg (Nathaniel Hale), fellow member of the group 213 who passed away in 2011. While Snoop has asserted familial connections to R&B artists Brandy and Ray J, Brandy herself has expressed uncertainty regarding this relationship. In 2015, Snoop became a grandfather when Cordé welcomed a son; he now has six grandchildren.
In a 2006 interview with Rolling Stone, Snoop revealed that he worked professionally as a pimp during 2003 and 2004, describing it as something he felt naturally drawn to.
Snoop’s mother Beverly Tate died on October 24, 2021. On August 24, 2023, Boldy James disclosed a family connection to Snoop. Most recently, on February 16, 2024, Snoop’s brother Bing Worthington passed away at age 44.
Sports
Snoop Dogg is a devoted sports enthusiast, showing allegiance to local teams such as the Los Angeles Dodgers, Los Angeles Lakers, and USC Trojans. His support also extends to the Pittsburgh Steelers, a franchise he began following in the 1970s alongside his grandfather. Additionally, he backs the Las Vegas Raiders, Los Angeles Rams, and Dallas Cowboys, frequently seen wearing a No. 5 jersey and attending Raiders training camps. His enthusiasm includes the New England Patriots, where he has performed at Gillette Stadium. An avid ice hockey fan, Snoop Dogg dons jerseys from NHL teams like the Los Angeles Kings, Pittsburgh Penguins, Toronto Maple Leafs, and Boston Bruins. He has been a regular spectator at Kings games and featured in his reality series Snoop Dogg's Father Hood, which included hockey lessons from the Anaheim Ducks for him and his family. Furthermore, he appeared as a guest commentator and as a playable character in the video game NHL 20.
Certified as a football coach, Snoop Dogg has taken charge of youth football squads, including those involving his son Cordell. Cordell played both wide receiver and defensive back at Bishop Gorman High School in Las Vegas, attracting scholarship offers from prestigious programs such as USC, UCLA, Washington, Cal, Oregon State, Duke, and Notre Dame. He committed to UCLA in 2015 but departed from the team later that year to explore other pursuits.
In 2022, Snoop Dogg became part of the esports organization FaZe Clan as both a content creator and board member; however, he stepped down from the board in 2023. Since 2005, he has managed a youth football league based in Los Angeles and coached teams featured in the Netflix documentary Coach Snoop. In a humorous April Fools' stunt in 2023, the Pittsburgh Steelers announced signing him as a wide receiver.
Snoop Dogg is also an admirer of Scottish football club Celtic F.C. In 2023, he joined an investment consortium led by entrepreneur Neko Sparks aiming to acquire ownership of the NHL team Ottawa Senators.
In June 2024, Snoop Dogg participated in an exhibition 200-meter sprint during the US Olympic track and field trials held in Eugene, Oregon, finishing third with a time of 34.44 seconds. On July 23, 2024, he was honored as one of the final torchbearers for the Olympic flame at the Paris Games, carrying it through Saint-Denis, where the athletes' village is located.
Religion
Raised within the Baptist tradition, Snoop Dogg has acknowledged that his faith has consistently offered direction throughout his life. In his autobiography published in 1999, he expressed: "These days I look to God to get me through each day, to guide me on my path and to help others along their way."
In 2009, he became affiliated with the Nation of Islam and participated in its annual Saviours' Day celebration, where he commended minister Louis Farrakhan and contributed $1,000 to the group.
By 2012, Snoop Dogg embraced the Rastafari movement, adopting the name Snoop Lion following a visit to Jamaica and shifting his musical style toward reggae. He released the album Reincarnated, citing a spiritual bond with Bob Marley. Despite this transformation, some Rastafari community members criticized him for cultural appropriation—a claim he rejected as reflecting his personal beliefs.
After launching Bible of Love in early 2018 and performing at the 33rd Annual Stellar Gospel Music Awards, Snoop Dogg identified himself as a "born-again Christian," highlighting his long history of referencing Jesus Christ within his music.
Charity
In 2005, Snoop Dogg established the Snoop Youth Football League aimed at supporting at-risk youth in Southern California. By 2018, this league had grown into the region’s largest youth football organization, featuring 50 teams and more than 1,500 participants. He has mentioned that over 20 alumni from the league have progressed to play in the NFL. Since 2017, the league has expanded to include a division called Snoop Special Stars, which caters to individuals aged five and above who have physical, mental, or developmental disabilities.
Each year, Snoop collaborates with local government officials to distribute turkeys to disadvantaged residents in Inglewood, California, having given away 3,000 turkeys in 2016 alone. Additionally, he has contributed as a judge for the Independent Music Awards to help advance the careers of independent musicians.
Although Snoop Dogg has contributed and raised millions for numerous charitable efforts, he tends to keep his philanthropy low-profile to avoid any impression of self-promotion. Initially, he refrained from media coverage regarding Snoop Special Stars but later welcomed publicity after seeing the positive effects on families involved. Other organizations he supports include Children’s Hospital Los Angeles, Mothers Against Police Brutality, Habitat for Humanity, Orca Network, Save a Life Foundation, Shriners Hospitals for Children, and The Healing Circle.
Political views and activism
In 2005, Snoop Dogg delivered a speech at the funeral of Stanley Tookie Williams following his execution in California. During the 2012 Republican presidential primary, he endorsed Congressman Ron Paul, but later shifted his support to Barack Obama in the general election, explaining his reasons on Instagram.
By 2013, Snoop had voiced his support for same-sex marriage, emphasizing the importance of individual liberty. At the 2015 South by Southwest festival, he attributed gang violence in 1980s Los Angeles to economic policies implemented under Ronald Reagan, implying government involvement.
He backed Hillary Clinton in 2015, underscoring the necessity of female leadership and a global outlook. In response to the 2016 Dallas police shootings, Snoop and fellow rapper the Game organized a peaceful march to LAPD headquarters as part of "Operation ," addressing police brutality following the deaths of Philando Castile and Alton Sterling. This initiative sought to promote dialogue between law enforcement and communities.
Snoop Dogg advocates for defunding police departments by redirecting funds toward community-led safety programs. He has persistently called for enhanced gun control measures, highlighting how easily firearms are accessible in the United States. In line with this stance, he released the track "No Guns Allowed" in 2013 featuring Drake and Cori B.
In 2020, he publicly supported former Vice President Joe Biden for president. However, by 2024, Snoop expressed "nothing but love and respect" for Donald Trump despite having released a provocative video mocking Trump in 2017. In January 2025, he performed at a Trump-endorsed cryptocurrency event ahead of Trump’s second inauguration—a decision that sparked considerable backlash on social media.
Cannabis use
Since the beginning of his professional journey, Snoop Dogg has been openly associated with cannabis use, which has become a defining element of his persona. Although he declared in 2002 that he would stop using cannabis, this decision was short-lived (a detail humorously referenced in the 2004 movie 50 First Dates). By 2013, he reported consuming nearly 80 cannabis blunts daily. Since at least 2007, he has held medical cannabis certification in California for migraine treatment. In 2023, through social media, he announced he was "giving up smoke" after considerable thought, later clarifying that this was part of an advertising campaign for SoloStove, a smokeless fire pit.
Animal rights
Snoop Dogg frequently dons genuine fur apparel, particularly oversized coats, which has sparked criticism from animal welfare advocates and younger fans alike. During a 2012 video podcast, he questioned why PETA does not focus on pimp fur coats. In 2014, he stated that he had adopted a vegan lifestyle but eventually discontinued a strictly vegan diet. In June 2018, he performed at the Environmental Media Association (EMA) Honors Gala, where the vegan brand Beyond Meat was prominently featured.
In 2020, Snoop Dogg invested in Original Foods, a vegan food company known for producing Pigless Pork Rinds, which he endorses as one of his preferred snacks. He also acts as a brand ambassador for Beyond Meat and has supported its Feed a Million+ initiative aimed at supplying frontline workers with Beyond Meat burgers, utilizing his celebrity status to promote the cause.
World record for largest paradise cocktail
On May 26, 2018, at the BottleRock Napa Valley music festival, Snoop Dogg joined Warren G, Kendall Coleman, Kim Kaechele, and Michael Voltaggio to establish a new Guinness World Record for the largest paradise cocktail. The "Gin and Juice" cocktail measured , created from 180 bottles of gin, 156 bottles of apricot brandy, and 28 containers of orange juice.
1989–1990: Felony drug possession and incarceration
Shortly after completing high school in 1989, Snoop Dogg was detained on charges of cocaine possession and experienced multiple incarcerations over the following three years. In 1990, he was convicted on felony charges related to drug possession and intent to sell.
1993–1997: Gun possession and traffic stop incident with guilty plea
During a traffic stop in July 1993, law enforcement discovered a firearm. In February 1997, Snoop Dogg entered a guilty plea for handgun possession. His sentence included three public service announcements, 800 hours of community service, a $1,000 fine, and probation lasting three years.
1993–1996: Murder charge and subsequent acquittal
While working on Doggystyle in August 1993, Snoop Dogg faced first-degree murder charges related to the fatal shooting of Philip Woldermariam by his bodyguard McKinley Lee. Both were charged because Snoop Dogg was allegedly driving the vehicle from which the shot was fired. Represented by Johnnie Cochran, they were both acquitted on February 20, 1996. The case records were sealed in February 2024.
1998–2010: Minor Marijuana Offenses
Snoop Dogg faced arrest and fines on three separate occasions for minor marijuana possession charges: once in Los Angeles (1998), again in Cleveland, Ohio (2001), and later in Sierra Blanca, Texas (2010).
2006–2007: Detentions and Legal Outcomes at Airports
On April 26, 2006, Snoop Dogg and his group were taken into custody after being refused entry to British Airways’ first class lounge at Heathrow Airport because some members held economy tickets. The incident escalated into a confrontation with law enforcement, during which a duty-free store was damaged and seven officers sustained injuries. Although Snoop Dogg was released on bail, he was unable to perform at a concert scheduled in Johannesburg.
In September 2006, authorities detained him at John Wayne Airport after discovering a collapsible police baton, which his attorney claimed was merely a stage prop. He was subsequently sentenced to three years of probation along with 160 hours of community service beginning in September 2007.
Later that year, in October, Snoop Dogg was arrested at Bob Hope Airport in Burbank following a traffic stop for possession of a firearm and suspected marijuana transportation. The following month, after appearing on The Tonight Show with Jay Leno, he faced another arrest involving possession of marijuana, cocaine, and a firearm. Additionally, two members of his entourage were apprehended on gang-related allegations.
By April 2007, he accepted a three-year suspended sentence accompanied by five years of probation and an obligation to complete 800 hours of community service after entering a no contest plea to felony charges related to drugs and firearms. Furthermore, he was prohibited from hiring individuals with criminal records or gang affiliations for security or managerial positions.
2015: Detainment in Sweden Over Drug Use Allegation
Following a concert in Uppsala, Sweden on July 25, 2015, Snoop Dogg was taken into custody by Swedish authorities under legislation from 1988 that prohibits recreational drug influence. At the police station, he submitted to a drug test that initially indicated the presence of narcotics, which could have resulted in fines pending further laboratory confirmation. Ultimately, the charges were dismissed due to insufficient proof that he had consumed drugs while in Sweden.
Snoop Dogg publicly accused the police of racial profiling via Instagram, leading Swedish officials to deny such claims. In response to the incident, he announced his decision to cease touring within the country.
2005: Alleged Fan Assault and Subsequent Lawsuit
In May 2005, Snoop Dogg, alongside Compton rapper Jayceon "the Game" Taylor and their group Tha Dogg Pound, faced a lawsuit alleging assault against a fan during a concert at White River Amphitheatre in Auburn, Washington. The plaintiff, Richard Monroe Jr., asserted that while attempting to access the stage following an "open invite," he was attacked by members of the artists’ entourage before reaching the stage and was rendered unconscious by Snoop Dogg’s bodyguards. Both Snoop Dogg and Taylor denied any involvement but were named in the suit for failing to prevent the incident. The legal claim sought $22 million in punitive and compensatory damages on grounds of battery, negligence, and intentional infliction of emotional distress. The case proceeded to trial in April 2009, culminating with Snoop Dogg’s exoneration by May.
2016: Death Row Records bankruptcy and financial setback
In May 2016, Snoop Dogg experienced a financial loss of $2 million linked to the bankruptcy proceedings of Death Row Records.
Allegations of sexual assault
In January 2005, a makeup artist filed a lawsuit against Snoop Dogg, accusing him of drugging and sexually assaulting her backstage during a 2003 taping of Jimmy Kimmel Live. Prior to this, Snoop Dogg had initiated an extortion claim against the same individual one month earlier. The dispute was resolved through a settlement in August 2005, with no monetary compensation involved.
In February 2022, a woman brought forth a $10 million lawsuit alleging that Snoop Dogg sexually assaulted her following a 2013 concert in Anaheim, California. The rapper refuted these allegations, describing them as an attempt at extortion. Although the case was initially withdrawn soon after being filed, it was reinstated in July. By May 2023, court records indicated that the lawsuit had been dismissed.
2006–2010: United Kingdom
On May 15, 2006, after being arrested on charges related to vandalism in London, Snoop Dogg was denied entry into the United Kingdom by the Home Office, which also revoked his British visa the following year. However, by March 2010, he was permitted to return to the UK. Additionally, the entire group faced a ban from British Airways for an indefinite period. According to Snoop Dogg, this ban was personally overturned by Queen Elizabeth II, who reportedly stated: "This man has done nothing wrong in our country. He is welcome here."
2007–2008: Australia
In April 2007, the Australian Department of Immigration and Citizenship barred Snoop Dogg from entering the country due to previous criminal convictions. This occurred despite his scheduled appearance at the MTV Australia Video Music Awards set for April 29, 2007. The ban was lifted in September 2008 when he received a visa to tour Australia. The department's decision considered his criminal history alongside his conduct within Australia, recent charitable activities, and any potential threat to public safety before granting approval.
2012–2014: Norway
In July 2012, Norwegian authorities imposed a two-year ban on Snoop Dogg after he arrived carrying 8 grams of marijuana along with undeclared cash amounting to approximately (in 2022 value).
Awards and legacy
Prominent publications such as The Washington Post, Billboard, and NME have referred to him as a "West Coast icon"; meanwhile, Press-Telegram described him as "an icon of gangsta rap". In 2006, Vibe dubbed him "The King of the West Coast". Journalist Paul Donoughue from ABC News included Snoop Dogg among the influential hip-hop artists who helped bring the genre into mainstream pop charts during the 1990s. He was honored with the BMI Icon Award in 2011 and inducted into the Songwriters Hall of Fame in 2023. Furthermore, Time recognized him as one of the 100 most influential individuals in 2025.
Snoop Dogg played a significant role in popularizing -izzle speak within popular culture and hip-hop music. This linguistic infix style originally gained traction with Frankie Smith's 1981 single "Double Dutch Bus". According to The Guardian, critic Rob Fitzpatrick credits Snoop's debut album Doggystyle with revolutionizing rap music by broadening its lexicon, shaping hip-hop fashion trends, and elevating the G-funk sound. His work has inspired artists including Kendrick Lamar, with rappers such as ScHoolboy Q and Maxo Kream acknowledging his influence.
Discography
Solo studio albums
- Doggystyle (1993)
- Tha Doggfather (1996)
- Da Game Is to Be Sold, Not to Be Told (1998)
- No Limit Top Dogg (1999)
- Tha Last Meal (2000)
- Paid tha Cost to Be da Boss (2002)
- R&G (Rhythm & Gangsta): The Masterpiece (2004)
- Tha Blue Carpet Treatment (2006)
- Ego Trippin' (2008)
- Malice n Wonderland (2009)
- Doggumentary (2011)
- Reincarnated (2013)
- Bush (2015)
- Coolaid (2016)
- Neva Left (2017)
- Bible of Love (2018)
- I Wanna Thank Me (2019)
- From tha Streets 2 tha Suites (2021)
- BODR (2022)
- Missionary (2024)
- Iz It a Crime? (2025)
Collaborative studio albums
- Tha Eastsidaz (with Tha Eastsidaz) (2000)
- Duces 'n Trayz: The Old Fashioned Way (with Tha Eastsidaz) (2001)
- The Hard Way (with 213) (2004)
- Mac & Devin Go to High School (with Wiz Khalifa) (2011)
- 7 Days of Funk (with 7 Days of Funk) (2013)
- Royal Fam (with Tha Broadus Boyz) (2013)[1]
- Cuzznz (with Daz Dillinger) (2016)
- Snoop Cube 40 $hort (with Mount Westmore) (2022)
See also
Further reading
External links
'' Category:Gangsta rappers' '' Category:Living people' '' Category:''''Long Beach Polytechnic High School alumni' ''Male actors from California' ''Male actors from Los Angeles' ''Mount Westmore members' ''MTV Europe Music Award recipients' ''MTV Video Music Award winners' ''Musicians originating from Long Beach, California' ''No Limit Records artists' ''Participants in American reality TV shows' ''Primetime Emmy Award recipients' ''Priority Records artists' ''Rappers based in Los Angeles' ''Record producers based in Los Angeles' ''Singer-songwriters from California' ''Singers based in Los Angeles' ''Sports Emmy Award winners' ''Television personalities from California' ''Television producers from California' ''West Coast hip-hop artists' ''WWE Hall of Fame inductees' ''American beverage industry entrepreneurs' ''7 Days of Funk (group) members' ''Welsh football club chairmen and investors'
- ↑ Cite error: Invalid
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