BeachMint
 | |
| Company type | Privately held |
|---|---|
| Industry | E-commerce |
| Founded | October 2010 |
| Founders | Josh Berman and Diego Berdakin |
| Headquarters | , |
| Products | Jewelry, footwear, clothing, home goods, intimates, beauty products, accessories |
| Website | beachmint |
BeachMint operates as an e-commerce enterprise consisting of six distinct fashion and lifestyle lines: JewelMint, ShoeMint, StyleMint, IntiMint, HomeMint, and BeautyMint. Each brand utilizes a subscription-based shopping approach that offers customized product selections curated by their affiliated celebrities and industry experts.
History
Established in 2010 by Josh Berman, co-founder of Myspace, alongside serial entrepreneur Diego Berdakin, BeachMint entered the market with a unique business model.
The initial brand launch was JewelMint in October 2010, created in partnership with actress Kate Bosworth and celebrity stylist Cher Coulter.Template:Fix/category[citation needed] Following this debut, BeachMint expanded its portfolio with several additional brands: StyleMint debuted in July 2011 featuring Mary-Kate Olsen and Ashley Olsen; BeautyMint was introduced in October 2011 alongside singer Jessica Simpson and skincare specialist Nerida Joy; ShoeMint launched in November 2011 through collaboration with actress Rachel Bilson, stylist Nicole Chavez, and footwear company Steve Madden; HomeMint arrived in May 2012 with musician Justin Timberlake and interior designer Estee Stanley; finally, intiMINT was unveiled in June 2012 with television personality Brooke Burke-Charvet.[1]
Growth
By September 2011, BeachMint had gained recognition for its swift expansion and was estimated to be valued at approximately $150 million.[2][3] By January 2012, the company had secured a total investment of $75 million from venture capital firms including Accel Partners, Goldman Sachs, New World Ventures, and Millennium Technology Value Partners.[4]
In August 2014, media conglomerate Condé Nast combined BeachMint with Lucky Magazine to create The Lucky Group.[5][6] However, in 2016 Beachmint ceased publication of Lucky Magazine, leaving numerous freelance contributors unpaid.[7]
References
- ↑ "Brooke Burke-Charvet launches BeachMint collection". www.fashionmonitor.com. Retrieved 2023-09-06.
- ↑ Shontell, Alyson (September 24, 2011). "15 Startups With $100 Million+ Valuations That Hardly Existed Last Year". Business Insider. Retrieved March 21, 2022.
- ↑ Lacy, Sarah (2011-06-17). "BeachMint Raises $23.5M at a Rumored $150M Valuation". TechCrunch. Retrieved 2023-09-06.
- ↑ Jason Kincaid, Techcrunch. "BeachMint Raises Another Big Round: $35 Million For Celebrity-Backed Shopping Experiences." Jan 25, 2012. Retrieved Sept 3, 2013.
- ↑ Trachtenberg, Jeffrey A. (2014-08-11). "Condé Nast's Lucky Magazine Merging With Online Retailer BeachMint". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-10-12.
- ↑ Buhr, Sarah. "BeachMint Gets Lucky In Joint Venture With Conde Nast". TechCrunch. Retrieved 2017-10-12.
- ↑ Yi, David (4 November 2015). "Lucky magazine shuts down once and for all, here's why it failed". Mashable. Retrieved 2020-09-02.