Beaurepaires
| Company type | Division |
|---|---|
| Industry | Tyre retail and repair |
| Founded | 1922 |
| Founder | Frank Beaurepaire |
| Headquarters | Australia, New Zealand |
Area served | Australia, New Zealand |
| Parent | Goodyear and Dunlop Tyres Australia |
Beaurepaires is a tyre retail and repair chain operating in Australia and New Zealand, established in 1922 by Frank Beaurepaire, an Olympic swimmer who financed the venture with money he earned after saving a shark attack victim in Sydney.
The business functions as a division of Goodyear and Dunlop Tyres Australia.
In February 2024, Goodyear and Dunlop Tyres announced intentions to shut down the Beaurepaires network consisting of 100 stores, with certain outlets being rebranded under the Goodyear Auto Service name. Attempts to sell the chain to competitor Bob Jane T-Marts were unsuccessful; Bob Jane acquired only a limited number of profitable stores. Meanwhile, in New Zealand, all Beaurepaires locations were renamed Advantage Tyre Solutions during 2023. Subsequently, numerous sites have adopted either Goodyear or Dunlop Tyres branding.
Marketing
Beaurepaires has been a sponsor of DJR Team Penske in the Supercars Championship since 2018. The company also secured naming rights for the Melbourne 400 in 2019, an important support race for the Australian Grand Prix.
In New Zealand, Beaurepaires is well-known for its enduring television advertisements featuring Australian actor Vince Martin, who has represented the brand for over 25 years. He is particularly recognized for his appearances in the company’s Christmas promotions and the iconic "This is a spoon" commercial.