Bizrate Insights
| Company type | Subsidiary |
|---|---|
| Industry | Market research |
| Founded | June 1996 |
| Founder | Farhad Mohit, Henri Asseily |
| Headquarters | Stamford, Connecticut , United States |
| Parent | Dotdash Meredith |
Bizrate Insights Inc. is a market research company based in the United States that focuses on consumer-driven data for both online and omnichannel retail businesses. Its feedback platforms enable retailers to gain insights into customer behavior, enhance the shopping experience, and measure their competitive standing. Established in 1996 and with its main office located in Stamford, Connecticut, the company functions as a subsidiary of Dotdash Meredith.
History
Originally founded as Binary Compass Enterprises in June 1996 by University of Pennsylvania Wharton School alumni Farhad Mohit and Henri Asseily, Bizrate began as a project during their studies. The initial collection of retailer reviews took place in 1997 following the launch and renaming of the website to Bizrate.com. The company later broadened its offerings to include comparison shopping services. By 1999, Bizrate had formed a partnership with Consumer Reports, supplying ratings for both their print and digital publications.
In 2004, the company underwent a rebranding to become Shopzilla. The following year, in June 2005, E.W. Scripps purchased Shopzilla along with Bizrate Insights. Symphony Technology Group took ownership of both Shopzilla and Bizrate Insights in June 2011. In September 2014, Shopzilla.com was renamed Connexity, Inc., with Bizrate Insights operating as part of Connexity. Connexity expanded its portfolio by acquiring PriceGrabber in June 2015, incorporating PriceGrabber’s customer feedback into Bizrate Insights.
The Bizrate Insights segment was acquired by Synapse Group Inc., a subsidiary of Time Inc, in September 2016. Notably, in 2010 Bizrate Insights collaborated with Google to supply retailer ratings and reviews for use on Google Product Search and Google AdWords advertising platforms.
Products and services
Bizrate Insights delivers survey solutions designed to gather customer feedback at multiple stages throughout the e-commerce purchasing process. Additionally, it provides analytical tools that help identify patterns among visitors who leave websites without finalizing their transactions.