Bottlenose (company)
| Company type | Private |
|---|---|
| Industry | Big data analytics, Trend intelligence, Social media analytics |
| Founded | 2010 |
| Headquarters | Los Angeles , United States |
| Products | Sonar, Nerve Center |
| Website | bottlenose |
Bottlenose.com, commonly referred to as Bottlenose, is a corporate trend intelligence firm that focuses on big data analytics to detect emerging patterns relevant to brands. Its clientele includes Fortune 500 companies, which benefit from Bottlenose’s capabilities to identify and track trends influencing their industries. The company utilizes advanced techniques such as natural language processing, sentiment analysis, statistical models, data mining, and machine learning heuristics to interpret social network data through its proprietary search platform.
An important investment from KPMG Capital has fueled Bottlenose’s expansion and development. By December 2014, the company was analyzing 72 billion messages daily in real time across social and broadcast media, demonstrating its robust capacity for extensive data processing and trend identification.
History
Located in Los Angeles, California, Bottlenose operates as a real-time trend intelligence provider with a specialization in measuring social media campaigns. Its primary offering, Sonar, delivers live trend analytics across various social media channels and includes a complimentary version designed for tracking nascent trends.
In October 2012, the company obtained $1 million in seed capital from ff Venture Capital and Prosper Capital. By 2014, total funding had reached about $7 million, with additional backing from KPMG Capital announced later that year. Subsequently, in February 2015, Bottlenose secured $13.4 million through a Series B financing round led by KPMG Capital to support its expansion and product innovation efforts.
To broaden its market reach, Bottlenose has established strategic alliances such as partnering with the nonprofit No Labels during the 2014 State of the Union address to analyze Twitter discussions for bipartisan engagement. Additionally, it integrated with Critical Mention, a media monitoring company, enhancing broadcast analytics capabilities. The Bottlenose Nerve Center platform incorporates the Critical Mention API to provide real-time monitoring of television and radio content.
In June 2014, Bottlenose introduced Nerve Center 2.0, an enhanced trend detection solution featuring automated newsfeeds, alert functionalities, and sentiment analysis through emotion recognition on trending subjects. The launch of Nerve Center 3.0 in 2016 focused on automating data science processes to lower AI-related expenses for businesses while strengthening Bottlenose’s position in AI-powered analytics.