CMF (brand)
| Company type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | 2023 |
| Founder | Carl Pei |
| Headquarters | Hong Kong |
| Products | CMF Buds Pro, CMF Watch Pro, CMF Power 65W GaN, CMF Phone 1, CMF Watch Pro 2, CMF Buds Pro 2, CMF Phone 2 Pro |
| Parent | Nothing |
| Website | cmf |
CMF by Nothing is a technology sub-brand with a strong emphasis on design, introduced by Nothing in 2023. This brand focuses on consumer tech products that showcase transparent design principles combined with environmentally conscious materials.
History
Established as a subsidiary brand under Nothing, which was founded by Carl Pei in 2020, CMF by Nothing was developed to broaden access to design-centric technology while maintaining the distinctive transparent aesthetic synonymous with Nothing.
Brand philosophy
The acronym "CMF" represents Color, Material, and Finish, underscoring the brand’s dedication to fundamental design aspects. CMF by Nothing strives to make premium design attainable at competitive price points, ensuring no compromise on design integrity, sustainability, or transparency.
Products
Debuting in 2023, the initial product range from CMF by Nothing includes:
- CMF Buds Pro: Wireless earbuds equipped with Active Noise Cancellation
- CMF Watch Pro: Smartwatch featuring health and fitness monitoring capabilities
- CMF Power 65W GaN: A compact charger utilizing Gallium Nitride technology
These offerings consistently embody a unified design language characterized by sleek lines, vibrant colors, and transparent components while remaining affordable.
Further products encompass:
- CMF Phone 1 along with related accessories such as cases, lanyards, stands, and card holders
- CMF Watch Pro 2 including bezel and strap options
- CMF Buds Pro 2
- CMF Phone 2 Pro
The brand’s design approach centers on three pillars:
- Color: Striking and unique palettes
- Material: Premium and eco-friendly selections
- Finish: Careful refinement of product aesthetics
This approach is intended to set the products apart within the marketplace while attracting a wide range of consumers.
Corporate structure
Functioning as a sub-brand under Nothing, CMF by Nothing utilizes the parent company’s resources and design capabilities but retains its own distinct identity and product portfolio. It leverages Nothing’s well-established manufacturing relationships and supply chain infrastructure to serve a targeted customer segment.