LoveFrom
| Company type | Private |
|---|---|
| Industry | Design |
| Founded | 2019 |
| Founder | Jony Ive, Marc Newson |
| Headquarters | San Francisco, California , United States |
Area served | Worldwide |
Key people | Jony Ive, Marc Newson |
| Products | Industrial design, graphic design, user interface development, architecture, CAD sculpting, writing, filmmaking, music composition |
Number of employees | 60 |
| Website | lovefrom |
LoveFrom is a design collective from the United States, established in 2019 by Jony Ive and headquartered in San Francisco, California. The team comprises approximately 60 members and has partnered with prominent international brands such as Apple Inc., Airbnb, Ferrari, and Moncler.
History
Following Ive’s exit from Apple, where he served as the head of design for over two decades, LoveFrom was launched with designer Marc Newson as a co-founder. Its inaugural client was Apple, a collaboration that continued until July 2022.
In October 2020, LoveFrom initiated a long-term partnership with Airbnb focused on redesigning key products and services, supported by CEO Brian Chesky. By September 2021, the firm had formed an alliance with Exor and Ferrari to create Ferrari’s debut electric vehicle and to develop luxury initiatives alongside Exor.
The collective contributed to the Sustainable Markets Initiative by collaborating with King Charles III on the Terra Carta Seal and subsequently designed the Astra Carta seal along with bespoke typography in 2023. In November 2021, LoveFrom entered into a collaboration with Italian luxury brand Moncler; their joint collection debuted in September 2024, showcasing modular clothing featuring magnetic fasteners.
In April 2023, the company published Make Something Wonderful, a compilation of Steve Jobs’ writings available as a book, ebook, and website. That July, LoveFrom teamed up with Scottish audio manufacturer Linn to reimagine the limited-edition Sondek LP12 turntable.
Starting in September 2024, LoveFrom began collaborating with OpenAI on developing an AI hardware product. Reports in 2025 revealed OpenAI’s intention to acquire the startup along with its engineering team, supported by investment from Laurene Powell Jobs’ Emerson Collective. In May 2025, OpenAI announced the acquisition of LoveFrom’s venture named io for $6.5 billion. As part of this agreement, OpenAI became a client of LoveFrom, which retained creative oversight across OpenAI’s projects while maintaining independence in servicing other clients. The transaction was finalized on July 9, 2025.
Additionally, LoveFrom is responsible for designing an auction stand for British auction house Christie's. In May 2025, the firm refreshed the visual branding of William Stout Architectural Books in San Francisco by redesigning its logo, crafting a custom typeface, and producing illustrations for use across products and their website—work completed on a pro bono basis.
Operations
Situated in San Francisco’s Jackson Square district, LoveFrom provides expertise spanning industrial design, graphic design, user interface development, architecture, CAD sculpting, writing, filmmaking, and music composition.
Ive has invested $90 million acquiring four properties within Jackson Square. Two buildings located on Montgomery Street are undergoing renovation to serve as LoveFrom’s new studio space, including a retail store scheduled to open in 2025.
Identity
The brand identity of LoveFrom embodies Ive’s minimalist design principles. In October 2021, the company unveiled a logotype incorporating a comma, created by Peter Saville; Ive emphasized its significance to the brand’s character. Saville remarked that the comma imparts an element of sincerity to the name. The company’s website is designed as a single-page layout without images or external links, highlighting its nature as a creative collective focused on collaboration with visionary leaders and founders.
In September 2024, LoveFrom refreshed its website by adding an animated mascot—a bear named Montgomery—named after San Francisco’s Montgomery Street where their headquarters are located.
Scholarships and Charitable Initiatives
In April 2023, LoveFrom introduced a global design scholarship in partnership with the Royal College of Art, Rhode Island School of Design, and California College of the Arts. This scholarship program is dedicated to supporting students from marginalized backgrounds who are pursuing careers in design. Each institution received a $1.5 million endowment to fund the scholarships, which cover tuition fees along with partial living costs annually and are intended to continue indefinitely. According to LoveFrom, this effort is focused on enhancing diversity and inclusion within the design sector.
Moreover, LoveFrom was responsible for redesigning Comic Relief’s Red Nose for the 2023 Red Nose Day campaign. The updated nose is made from recyclable materials and can be folded flat, facilitating more efficient distribution and fundraising efforts.