Causata
| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2009 in London, UK |
| Founder | Paul Phillips |
| Headquarters | San Mateo , United States |
Area served | Enterprise sector |
Key people | Paul Wahl (CEO) |
| Products | Customer engagement software platform |
| Parent | NICE Systems |
Causata is a software company serving the enterprise sector, with its main office located in San Mateo, California and development teams based in London, UK. It specializes in providing solutions for business-to-consumer marketers to optimize customer engagement. In February 2013, the firm launched the fourth iteration of its product lineup.
Corporate history
Established in 2009 by Paul Phillips in London, Causata later expanded operations to San Mateo, California, in 2011. Paul Wahl, who previously held leadership roles at SAP America and Siebel Systems, assumed the role of CEO in March 2012. The company raised $23 million through venture capital from Accel Partners London, including a Series C financing round completed in February 2013.
Causata became part of NICE Systems following an acquisition in 2013.
Products
The company's software platform is built on HBase, a NoSQL database that runs on the Hadoop Distributed File System. It delivers tailored solutions for sectors such as cross-selling, customer acquisition, and retention. The technology empowers marketers to customize web and mobile experiences, orchestrate email and mobile marketing campaigns, provide targeted advertisements, and enhance sales and service through contextual insights.
- The Identity Graph employs algorithms to merge first-party online and offline customer information, creating unified identities and comprehensive event histories.
- The Predictive Profile utilizes machine learning to analyze customer journeys and forecast intentions using real-time predictive analytics.
- Decisioning enables the deployment of focused offers, promotions, and advertisements derived from these analytical insights.