ChannelAdvisor
| Company type | Public (until acquisition) |
|---|---|
| Industry | E-commerce software |
| Founded | 2001 |
| Founder | Scot Wingo, Aris Buinevicius |
| Fate | Acquired by CommerceHub |
| Headquarters | Morrisville , United States |
Area served | Global |
Key people | Scot Wingo (Board of Directors) |
| Products | E-commerce platform and related services |
| Parent | CommerceHub |
ChannelAdvisor Corp. is a cloud-based e-commerce software provider headquartered in Morrisville, North Carolina. The company was listed on the New York Stock Exchange under the ticker ECOM until its acquisition by CommerceHub on November 15, 2022.
History and operations
Established in 2001 by Scot Wingo and Aris Buinevicius, ChannelAdvisor has developed under various leadership roles, with Wingo continuing to serve on the Board of Directors after his tenure as Chief Technology Officer. Buinevicius stepped down in March 2017. Prior to founding ChannelAdvisor, both entrepreneurs were involved in launching Stingray Software and AuctionRover.com, the latter of which was acquired by GoTo.com.
The company filed for its initial public offering on April 11, 2013, and officially went public on May 23, 2013. Between 2007 and 2017, ChannelAdvisor organized the annual Catalyst e-commerce conference across the United States and Europe, which was succeeded by the Connect event starting in 2019.
ChannelAdvisor experienced substantial revenue growth, increasing from $36.7 million in 2010 to $145.1 million by 2020. In 2018 alone, clients utilizing ChannelAdvisor’s platform facilitated more than $10 billion in gross merchandise value (GMV). The firm maintains a global footprint with offices located in Denver, London, Paris, Southend-on-Sea, Ireland, Australia, Spain, and Germany, supporting its expanding range of e-commerce solutions internationally.
Acquisitions
To enhance its e-commerce offerings, ChannelAdvisor has completed several strategic acquisitions:
- BlueBoard (July 2020), which improved analytics and intelligence capabilities for international brands
- HubLogix (May 2017), focusing on automation of order fulfillment processes
- E-Tale (November 2014), adding where-to-buy integration features
- RichFX (March 2008), expanding digital marketing services
- SearchMarketing (July 2005), broadening search marketing expertise
Client Success Stories
Prominent organizations utilizing ChannelAdvisor’s platform include:
- Asics
- Monoprice
- PartsHawk
- Party City
- Razr, which achieved a tenfold increase in marketplace GMV within targeted markets