Confie
 | |
 Headquarters located in Huntington Beach, California (center in photo) | |
| Company type | Private company |
|---|---|
| Industry | Insurance |
| Founded | 2008 |
| Headquarters | Huntington Beach, California, United States |
Area served | United States |
Key people | Cesar Soriano, Chief Executive Officer |
Number of employees | Approximately 3600 (2020) |
| Subsidiaries | Freeway Insurance |
| Website | Template:Website |
Confie is a privately held American insurance company that provides a range of insurance products including auto insurance, home insurance, life insurance, commercial coverage, and related services. By 2020, it was recognized as the ninth largest independent property and casualty insurance agency nationwide. Prominent brands under its umbrella include Freeway Insurance, InsureOne Insurance, and Bluefire Insurance.
History
Established in 2008 by Mordy Rothberg, Joseph Waked, and John Addeo, Confie initially focused on serving the Hispanic demographic as a national insurance distributor. John Addeo acted as CEO until January 2012, when Joseph Waked assumed the role. The company expanded primarily through strategic acquisitions such as Westline Insurance, which marked its entry into the West Coast market along with the Freeway Insurance brand. By December 2023, acquiring Acceptance Insurance extended Confie's presence to 26 states; shortly afterward, the addition of Affordable Insurance increased coverage to 27 states.
Genstar Capital was the principal investor at Confie's inception until it sold its stake in 2012 to private equity firm ABRY Partners. Cesar Soriano took over as CEO in August 2017, following Valeria Rico’s tenure from 2014 to 2016. Co-founder Mordy Rothberg exited the company in 2018.
Confie has maintained a leadership position in personal lines insurance; according to Insurance Journal, it ranked first among personal lines agencies and ninth among independent property and casualty agencies in 2020 based on revenue from 2019. In 2024, Confie achieved the top ranking on the Top 100 Property/Casualty Agencies list for revenue generated in 2023.
On April 21, 2021, Confie revealed plans to merge with Alliant Insurance Services as part of a strategic initiative focused on growth through consolidation.
Operations
Confie's business operations are conducted via subsidiaries and organized into four main divisions: non-standard insurance, standard insurance, general agency services, and automotive dealer insurance.
The company’s growth strategy emphasizes expansion through acquisitions to increase market share across diverse insurance segments. Notable acquisitions throughout its history include:
- Cost U Less Insurance (2010)
- Vern Fonk Insurance (2010)
- USAgencies Insurance (2013)
- Retail Agency Group (2013)
- De France Insurance Agency (2013)
- James Sullivan Insurance (2013)
- Baja Auto Insurance (2015)
- Coyler Insurance (2015)
- Oasis Insurance (2016)
- Most Insurance (2016)
- Rodney D. Young Insurance Group (2017)
- Southern Harvest Insurance (2019)
- Luxor Insurance (2019)
- OneSource Dealer Solutions
- Estrella Insurance (2023)
- Acceptance Insurance (2023)
These acquisitions have enhanced Confie's product portfolio and broadened its geographic reach within strategic markets, strengthening its competitive position and fostering ongoing business expansion.
Legal issues
In 2015, Confie's purchase of the insurance brokerage MGA led to legal action against billionaire J. Christopher Flowers, the main shareholder, who was alleged to have concealed important information. By 2018, a federal judge in Illinois ruled in favor of Confie, rejecting Flowers' request to dismiss the lawsuit connected to this transaction.