Freeway Insurance
| Company type | Subsidiary |
|---|---|
| Industry | Insurance |
| Founded | 1987 |
| Founder | Kelly Turton |
| Headquarters | Huntington Beach, California , United States |
Area served | United States (22 states) |
Key people | Cesar Soriano (CEO) |
| Products | Non-standard auto insurance, homeowners insurance, renters insurance, health insurance, motorcycle insurance |
Number of employees | 2000 |
| Parent | Confie |
Freeway Insurance Services America, LLC, commonly known as Freeway Insurance, is an American insurance agency with a network exceeding 500 retail outlets across the country. Concentrating on non-standard auto insurance, it caters primarily to new drivers and those considered higher risk. The company's main office is situated in Huntington Beach, California. Employing nearly 2,000 staff members, Freeway Insurance operates as a subsidiary of Confie, aiming to grow its presence in the auto insurance market through an extensive retail network and specialized products designed for underserved clientele. Under the leadership of CEO Cesar Soriano, the firm pursues strategic initiatives to enhance its competitive positioning and refine its business model within the insurance industry.
History
Established in 1987 by Kelly Turton in Orange County, California, Freeway Insurance initially concentrated on private passenger auto coverage. The business was later purchased by Westline Corp., which itself was acquired by Confie in 2008. Confie ranks among the largest privately owned insurance brokers in the United States and is owned by private equity firm ABRY Partners.
Freeway Insurance expanded its market reach and product range through Confie's acquisitions of firms such as Colyer Insurance, DeFranco Insurance, CW Baker Insurance, and Lewiston Insurance.
In 2021, Freeway Insurance increased its brand exposure by sponsoring Trackhouse Racing Team’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the NASCAR Cup Series. The company also collaborated with the California DMV to simplify vehicle registration processes.
A notable corporate development occurred in April 2021 when Alliant Insurance agreed to acquire Confie, including Freeway Insurance, signaling a strategic advancement in the company’s organizational structure and growth plans.
Operations
Freeway focuses predominantly on providing non-standard auto insurance. By 2020, its offerings had expanded to include homeowners, renters, health, and motorcycle insurance policies, maintaining a focus on clients classified as high-risk drivers. The company operates 503 retail stores across 22 states within the U.S.
Since 2008, Freeway has delivered services in both English and Spanish to accommodate a diverse customer base, with nearly half identifying as Hispanic or Latino. Around 70% of its agents are fluent in multiple languages to effectively serve this demographic.
In 2021, Freeway introduced franchise opportunities as part of its strategy to accelerate nationwide expansion of its retail locations.
Sponsorships
In 2021, Freeway Insurance broadened its promotional efforts through motorsports sponsorship by partnering with Trackhouse Racing and NASCAR driver Daniel Suárez. In February 2022, the company became Suárez’s primary sponsor for five races during the 2022 NASCAR Cup Series, boosting brand recognition in critical markets.
Furthermore, since 2021 Freeway has been an official partner of the LA Galaxy Major League Soccer team, aligning its brand with prominent sports organizations to enhance market influence.