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Control Group

From Alfawiki
Control Group
Company typePrivate
IndustryTechnology consulting, Design consultancy
Founded2001
FounderCampbell Hyers, Scott Anderson, Colin O'Donnell
FateMerged with Titan to form Intersection in 2015
Headquarters
New York City
,
United States
ProductsTechnology initiatives, IT infrastructure support services, digital wayfinding kiosks, iPad-based retail solutions, RFID gaming technology

Control Group was a technology and design consultancy established in 2001 in Lower Manhattan, New York City, by founders Campbell Hyers, Scott Anderson, and Colin O'Donnell.

On June 23, 2015, Control Group combined with the advertising company Titan to create Intersection, which was subsequently acquired by a consortium led by Sidewalk Labs, a subsidiary of Google.

Notable work

Control Group focused on overseeing technology initiatives from initial concept through deployment, along with providing IT infrastructure support services.

  • New York City Subway "On the Go!" wayfinding kiosks

Starting in 2013, Control Group collaborated with the Metropolitan Transportation Authority to develop digital wayfinding kiosks installed at nearly 90 NYC Subway stations. These kiosks offer real-time route information, countdowns for train arrivals, and service notifications.

  • Kate Spade's Japanese flagship store Saturday

Created an iPad-based solution that replaced traditional paper signage for sizing charts, style videos, and promotional offers. The system was designed with potential scalability to include point-of-sale functions, employee training modules, analytics, and supply chain management.

  • Reinvent Payphones design challenge

Chosen by New York City for the Community Impact Award alongside Titan, for their concept to convert public payphones into open-access platforms delivering community applications and real-time data.

  • Walker Digital Perfect Pay Baccarat and Smart Table Network

Partnered with Walker Digital Table Systems to implement RFID technology aimed at preventing losses from incorrect payouts and counterfeit chips in Baccarat games. Their networked tables provide live data analytics to enhance dealer efficiency and customer experience. These innovations have been widely adopted in Asian gaming sectors, particularly at Resorts World Genting in Malaysia. Both products received Gold Awards for Most Innovative Gaming Technology Products at the 2009 Gaming Technology Summit.

Awards and publications

  • White House Redux: 123 Concepts for a New White House
  • Crain's 2012 Best Places to Work
  • Reinvent Payphones Design Challenge Community Impact Award
  • Control Group Retail Technology Survey 2013

External links