Titan (transit advertising company)
| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 2001 |
| Founder | Bill Apfelbaum |
| Defunct | 2015 |
| Fate | Merged with Control Group to form Intersection |
| Headquarters | New York City, New York , United States |
Area served | North America |
Key people | Don Allman (CEO from 2002) |
| Products | Out-of-home advertising on transit vehicles, stations, street banners, telephone kiosks |
| Website | titan360 |
Titan was a privately owned American advertising enterprise focused on out-of-home advertising, with its main office located in New York City, New York. Prior to its 2015 merger, it stood as the leading transit advertising firm across North America. Titan specialized in outdoor promotions displayed on transit vehicles, stations, street banners, and telephone kiosks.
History
The company was launched in 2001 by former executives of TDI, which had been the foremost transit advertising sales organization throughout the 1990s, generating $800 million annually. Bill Apfelbaum founded Titan, and Don Allman took on the role of CEO in 2002. Notably, TDI had been acquired by CBS Corporation in 1996.
Amid the economic downturn of 2008–2009, Titan renegotiated nearly all of its transit agreements except for the contract with New York City's MTA. By July 2010, it successfully executed an agreed-upon financial restructuring involving its banks and investors.
On June 23, 2015, Titan combined operations with Control Group to create Intersection, which was subsequently purchased by a consortium led by Sidewalk Labs, a subsidiary of Alphabet Inc.. This transaction was influenced by Titan and Control Group's collaboration on the LinkNYC initiative, designed to provide complimentary, advertisement-supported Wi-Fi service throughout New York City.
External links
- titan360.com, official website
- titan360.ca, official Canadian website