Demandbase
 | |
| Company type | Private company |
|---|---|
| Industry | Software as a service |
| Founded | 2007 |
| Founder | Chris Golec |
| Headquarters | , |
Key people | Template:UBL |
Number of employees | 940[1] (2024) |
| Website | Template:Website |
Demandbase is a U.S.-based firm headquartered in San Francisco that focuses on account-based marketing (ABM), advertising, sales intelligence, and data-driven solutions tailored for B2B enterprises.[2] Its suite of products aids marketing and sales teams in identifying, managing, and analyzing their ideal customer segments.[3][4] The company's offerings encompass visitor identification, account targeting, deal closure, and fostering client expansion.[2][3]
Demandbase One represents the organization’s cloud-based platform delivering ABM and Account-Based Experience (ABX) functionalities, alongside B2B advertising, sales intelligence, and data integration services.[5][3][2] These tools are designed to seamlessly connect with marketing automation systems, customer relationship management (CRM), website analytics, content personalization engines, and other sales enablement technologies to boost overall business results.[5][6][7]
History
Founded in 2007 by Chris Golec in San Francisco, Demandbase appointed Gabe Rogol as CEO in 2019 after his tenure as Chief Revenue Officer. Golec stepped back from daily operations in 2021 but continues to serve on the board.
The company introduced Demandbase Central in 2008 followed by Demandbase Professional in 2009. To strengthen its targeting capabilities, it acquired the data provider WhoToo in 2015 and the data science firm Spiderbook in 2016.
Significant expansion of its product portfolio occurred through acquisitions during 2020 and 2021. In June 2020, Demandbase purchased the ABM platform Engagio, combining its first-party data engagement with existing third-party targeting methods. Jon Miller, co-founder of Engagio, joined Demandbase as Chief Marketing Officer. Later that year, November marked the launch of Demandbase One, which unified the previous Demandbase Classic and Engagio platforms.
Continuing growth occurred in May 2021 when Demandbase acquired the B2B data and sales intelligence service InsideView along with technographics provider DemandMatrix. These acquisitions enabled the creation of an integrated B2B Marketing Cloud featuring Sales Intelligence Cloud, Data Cloud, ABX Cloud, and Advertising Cloud.
Investors
In March 2013, Demandbase secured $15 million in funding led by Scale Venture Partners. Its investment base also comprises Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures, Adobe Systems, Salesforce Ventures, and Jackson Square Ventures. By 2017, cumulative investments had reached $158 million to support the company’s expansion and international presence.
References
- ↑ Demandbase. craft.co, Retrieved 29 August 2024
- ↑ 2.0 2.1 2.2 Cite error: Invalid
<ref>tag; no text was provided for refs named:0 - ↑ 3.0 3.1 3.2 Cite error: Invalid
<ref>tag; no text was provided for refs named:1 - ↑ Tirico, Klaudia (16 June 2020). "Exclusive Q&A: Demandbase Acquires Engagio, Accelerating The Development Of ABM Category". www.demandgenreport.com. Retrieved 2022-04-27.
- ↑ 5.0 5.1 Cite error: Invalid
<ref>tag; no text was provided for refs named:2 - ↑ Cite error: Invalid
<ref>tag; no text was provided for refs namedTechCrunch - ↑ Cite error: Invalid
<ref>tag; no text was provided for refs namedcmswire1