Engagio
| Company type | Private |
|---|---|
| Industry | Software, Account-Based Marketing |
| Founded | 2015 |
| Founder | Jon Miller, Brian Babcock |
| Fate | Acquired by Demandbase in 2020 |
| Headquarters | San Mateo , United States |
| Products | ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, Engagio Scout |
Engagio was a software firm located in San Mateo, California, specializing in an B2B Account-Based Marketing platform tailored for targeted account campaigns. Established in 2015 by Jon Miller, who also co-founded Marketo, alongside Brian Babcock, Engagio aimed to assist B2B marketers in implementing go-to-market strategies focused on individual accounts. This entity is distinct from a prior company with the same name that was purchased by Influitive in 2013.
The company secured $10 million during its Series A financing round in 2015 and followed with $22 million in Series B funding in 2016. By the beginning of 2019, Engagio had achieved over $7 million in recurring annual revenue. Its clientele featured leading technology and business software organizations such as Anaplan, Snowflake Computing, Hortonworks, New Relic, Pendo, and JDA Software.
In 2020, Engagio was acquired by Demandbase, representing a strategic step toward merging Account-Based Marketing capabilities with more comprehensive marketing automation solutions. Analysts in the industry have indicated that this integration has the potential to improve profitability if ABM platforms further incorporate marketing automation functionalities.
Products
Engagio offered a range of products designed to facilitate ABM go-to-market efforts, including ABM Foundation, Engage Analytics, Engage ABM Automation, Dash Attribution, and Engagio Scout—a Google Chrome extension.
ABM Foundation consolidated data from diverse sources, linked leads to accounts (L2A), and delivered detailed account insights.
Engage Analytics monitored engagement levels, ranked accounts by priority, and assessed the effectiveness of ABM initiatives.
Engage ABM Automation enabled automated multi-channel actions triggered by account engagement or lack thereof.
Dash Attribution, available as a native Salesforce AppExchange application, evaluated the return on investment for marketing programs.
Scout provided access to engagement details at both account and individual levels and facilitated customer data management through its Chrome extension.