Dice Kayek
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1992 |
| Founder | Ece Ege, Ayşe Ege |
| Headquarters | Paris , France |
Key people | Ece Ege (Creative Director), Ayşe Ege (Business Operations) |
| Products | Luxury fashion, women's ready-to-wear, couture |
Dice Kayek is a luxury fashion label headquartered in Paris, established in 1992 by Turkish siblings Ece and Ayşe Ege. Ece Ege holds the position of creative director, while Ayşe Ege oversees the business operations.
Background
After graduating from Esmod Paris, Ece Ege introduced a collection of 15 white poplin shirts in 1992 that rapidly attracted attention within the fashion sector. The following year, she collaborated with her sister Ayşe to broaden the range.
In 1993, Dice Kayek presented its inaugural full women's ready-to-wear line in Paris, receiving favorable reviews. Women's Wear Daily highlighted their "gauzy poet blouses and coats adorned with bows," emphasizing notable enthusiasm despite it being their debut runway presentation.
By 1994, Dice Kayek had become a member of the French Federation of Fashion and Ready-to-Wear Designers. Two years later, with backing from Mitsui & Co. in Tokyo, they introduced the Dice Kayek Pink Label in the Japanese market.
In 2002, upon invitation from the Korean government, Dice Kayek showcased their Autumn/Winter collection at Seoul Fashion Week. That same year, Ece Ege was appointed Artistic Director at Japanese fashion house Hanae Mori and subsequently received the 'Femme en Or' award in 2003.
The year 2004 marked a partnership between Dice Kayek and the Ayaydın-Miroglio Group to establish Machka, a contemporary Turkish ready-to-wear brand, with Ece Ege serving as both creative and artistic director.
In 2010, the France-Euro-Mediterranean Association recognized Ece Ege with the 'Female Achievement Award' for her role in strengthening cultural connections among French, European, and Turkish markets.
During that year’s Turkey cultural celebrations in France, Dice Kayek unveiled their Istanbul Contrast collection at Paris's Musée des Arts Décoratifs. This line highlighted Istanbul’s rich cultural heritage and earned acclaim from global fashion authorities such as Vogue Italia. The Istanbul Contrast exhibition traveled to venues including Istanbul Modern (2010) and Amsterdam Museum (2011). In 2011, Dice Kayek launched temporary retail locations at Les Galeries Lafayette in Paris and Fenwick in London.
For Milan’s Salone del Mobile in 2013, Dice Kayek collaborated with Turkish design studio Demirden Design on Nebula, an installation that incorporated Turkish marble within a minimalist bathing concept.
More recently, Dice Kayek was shortlisted for the Victoria and Albert Museum’s Jameel Prize. Their Istanbul Contrast couture creations were displayed from December 2013 through April 2014. On December 10, 2013, Dice Kayek secured the third Jameel Prize and continued to exhibit their work internationally thereafter.
See also
External links
- FashionWindows: Dice Kayek Fall 2007 – Blending Textures (archived)
- WearetheTurks: ECE EGE, founder of prêt-à-porter line DICE KAYEK (archived)
- France24: Ece Ege, between East and West (archived)
- FASHION INSIDER: Dice Kayek haute couture Fall/Winter 2015/16