Discount Tire
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 Discount Tire location in Lawrence, Kansas | |
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| Company type | Private |
| Industry | Automotive part retailer |
| Founded | 1960 Ann Arbor, Michigan, U.S. |
| Founder | Bruce Halle |
| Headquarters | , |
Number of locations |  1,157 stores across 38 states (2023) |
Area served | Majority of the contiguous United States |
Key people | Michael Zuieback (Executive chairman) Dean Muglia (CEO) Christian Roe (CFO) |
| Products |
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| Services |
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| Revenue | US$9.7 billion (2024) |
Number of employees | 30,806 (2024) |
| Subsidiaries |
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| Website | discounttire |
The Reinalt-Thomas Corporation, known commercially as Discount Tire and America's Tire, ranks among the foremost American retailers specializing in tires and wheels, operating more than 1,100 outlets throughout 38 states. With its main office located in Scottsdale, Arizona, it holds the distinction of being the largest independent retailer in the tire and wheel sector worldwide.
Origins and early expansion
Established in 1960 by businessman Bruce Halle in Ann Arbor, Michigan, Discount Tire was launched with an initial investment of $400 and six tires carried over from a prior enterprise. The company expanded its footprint to Arizona by 1970, setting up its headquarters in Scottsdale. By 1990, the retailer had surpassed 200 store locations and reached the milestone of 500 stores by 2002.
Leadership changes occurred in 2004 when Tom Englert, a veteran employee, assumed the role of CEO. In 2015, Michael Zuieback—founder Halle’s stepson—was appointed CEO. The company celebrated a significant achievement in 2018 by inaugurating its 1,000th store in Phoenix, underscoring continued growth and market penetration.
Continued growth and diversification
In 2020, Dean Muglia replaced Zuieback as CEO while Zuieback transitioned to executive chairman. Muglia highlighted that the company remains open to broadening its service offerings beyond traditional tire and wheel products.
That same year, Discount Tire entered the northeastern U.S. market with a new store opening in Pittsburgh, Pennsylvania.
In mid-2021, the company formed a partnership with Trico to retail windshield wiper blades and completed its acquisition of Tire Rack on December 31, 2021. Expansion persisted with the purchase of Dunn Tire—a comprehensive auto maintenance chain based in New York—on September 30, 2023, followed by acquiring Suburban Tire Auto Repair Centers serving the Chicago region in April 2024.
On December 27, 2022, Discount Tire revealed plans to establish a new headquarters near Phoenix’s Desert Ridge shopping area; however, as of July 2025, construction has yet to commence.
Products
Discount Tire does not produce tires itself but retails exclusive product lines sourced from third-party manufacturers. For instance, Yokohama Tire supplies unique collections specifically for Discount Tire, while also distributing to other outlets.
| Brand | Manufacturer | |
|---|---|---|
| Arizonian | Cooper Tire & Rubber Company | |
| Road Hugger | Nitto Tire | Kumho Tire |
| Phantom | Kumho Tire | |
| Pathfinder | Hankook | |
| Rocky Mountain | Giti Tire | Nankang Rubber Tire |
| Range Finder | Kumho Tire | |
| Rage | Vision Tire | |
| Sentury | Sentury Tire | |
| Mohave | ||
| Corsa | Omni United | |
Regional branding
In areas where similar business names already exist, such as large portions of California and sections of northeastern Pennsylvania, Discount Tire operates under the name America's Tire. After acquiring Dunn Tire, the company chose to maintain the Dunn Tire brand and its ongoing operations.
Advertising campaigns
In 2005, Discount Tire was recognized by Guinness World Records for airing the longest-running continuous television commercial. This advertisement, featuring Maxine Olmstead tossing a tire through a store window, originally debuted in 1975.
Sponsorship activities
Discount Tire sponsors Team Penske’s No. 2 and No. 12 Ford Mustangs competing in the NASCAR Cup Series, driven by Austin Cindric and Ryan Blaney respectively. Additionally, the company supports the AMA Supercross championship.
Since 2023, Discount Tire has been the presenting sponsor of the College Basketball Invitational and also backs the Women’s National Basketball Association in partnership with Continental AG.
Support for Joe Arpaio
In August 2016, signage endorsing Maricopa County Sheriff Joe Arpaio’s reelection campaign was displayed in store windows. This action generated criticism from opponents and members of the Latino community due to Arpaio’s federal court rulings concerning racial profiling.
Opposition to marijuana legalization
In October 2016, Halle and Discount Tire contributed $1 million to Arizonians for Responsible Drug Policy, a group opposing Proposition 205, which aimed to legalize marijuana. This donation led to calls for boycotting the company.
Incident in Santa Clara
In October 2021, dashcam footage surfaced showing employees at an America's Tire location in Santa Clara, California damaging a customer’s BMW Z and making racially offensive comments. The video gained widespread attention on Instagram. Discount Tire’s public relations team confirmed that those employees were dismissed and that the customer received compensation.
Trademark dispute with Mavis Discount Tire
On December 26, 2018, Discount Tire prevailed in a legal case against Mavis Discount Tire regarding trademark rights over the term "Discount Tire" in the Midwest and Southern United States. Mavis had been operating as Mavis Discount Tire primarily in the Northeast, where Discount Tire did not have stores.
See also
- Pages using infobox company using trading name
- United States automotive parts retailers
- Scottsdale, Arizona-based companies
- American firms founded in 1960
- Retail businesses founded in 1960
- 1960 establishments in Michigan
- American companies established in 1960
- Companies of the United States by year of establishment