Dongfeng Rich
| Company type | State-owned enterprise |
|---|---|
| Industry | Automotive |
| Founded | September 2, 1969 in Wuhan, China |
Area served | Worldwide |
| Products | Automobiles, commercial vehicles, pickup trucks (Dongfeng Rich series) |
| Parent | Dongfeng Motor Group |
| Website | www |
The Dongfeng Rich lineup comprises pickup trucks manufactured by the joint venture between Chinese automaker Dongfeng Motor Corporation and Dongfeng Nissan.
First generation
The initial generation of the Dongfeng Rich pickups and SUVs utilized the Nissan D22 platform, developed through the Dongfeng-Nissan partnership, incorporating the Nissan F-Alpha chassis. Manufactured from 1999 until 2014, this generation was equipped with a 2.5-liter turbocharged diesel engine delivering 140 hp and 305N·m of torque, mated to a 6-speed manual transmission. Additionally, a 2.4-liter gasoline engine with a 5-speed manual gearbox produced 139 hp and 217N·m torque.
Second generation
Introduced in December 2014 and still in production, the second generation Dongfeng Rich continues to be built on the Nissan platform, retaining its previous powertrain options. This generation received updated exterior styling at both front and rear, along with refreshed interior designs. In March 2017, an upgrade brought a National V emissions-compliant 2.5-liter turbo diesel engine outputting 140 hp and 305N·m torque—an increase of 24 hp and 25N·m compared to the earlier version—paired with a 6-speed manual transmission. Buyers can choose between two-wheel drive and four-wheel drive configurations.
In African markets, this second generation is marketed as the Peugeot Pick Up, produced locally by STAFIM in Tunisia. It acts as the successor to the Peugeot Hoggar and precedes the Peugeot Landtrek within Peugeot’s product range.
2018 facelift
A minor refresh was applied to the second-generation Rich in 2018, maintaining the same engine lineup. The interior underwent a complete redesign featuring a 7-inch touchscreen equipped with Bluetooth connectivity, phone integration, tire pressure monitoring system, reverse radar, and electronic stability program (ESP). From this year onward, four-wheel drive versions were introduced.
2021 facelift
The Dongfeng Rich received another facelift in January 2021 that included a revamped front fascia and upgraded cabin features. The vehicle now incorporates a 3.5-inch instrument screen alongside a full-color 7-inch central display with reverse camera functionality, Baidu Carlife support, navigation capabilities, and online music streaming. Electronic Stability Control (ESC) was added to enhance safety.
The diesel model is powered by a YCY24165-61 2.4-liter turbocharged engine generating 165 hp (121 kW) and 350 N·m torque. Meanwhile, the petrol variant uses an ATZD 2.4-liter gasoline engine producing 158 hp (116 kW) and 235 N·m torque. Both configurations employ a 5-speed manual transmission and offer options for two-wheel or four-wheel drive.
Peugeot Pick Up
Under the Dongfeng Peugeot-Citroën joint venture, Dongfeng produced a rebadged version of the Dongfeng Rich double cab pickup known as the Peugeot Pick Up, which was launched in African markets in September 2017. This strategy allowed Peugeot to establish a foothold in emerging markets by offering an affordable pickup truck.
Peugeot phased out this model in early 2021, replacing it with the Peugeot Landtrek as part of its reentry into the global pickup segment.
Rich 6
Introduced in 2017 alongside the standard Dongfeng Rich, the Rich 6 represents a more premium offering based on the third generation Nissan Navara platform with a redesigned front end. This model is also available as an electric vehicle, featuring battery options of either 60 or 77 kWh paired with a single electric motor.
Additionally, a five-door SUV variant named Palazzo (Palasuo, 帕拉索) was offered as part of this range.
Powertrain and performance
The Rich 6 is equipped with two engine options: a 2.4-liter gasoline unit generating 158 ps and 230 Nm, coupled with a 5-speed manual transmission; and a 2.5-liter turbocharged diesel engine producing 140 ps and 305 Nm, which can be paired with either a 5-speed manual gearbox or a ZF 6-speed automatic transmission featuring driving modes for economy, sport, and snow conditions. The vehicle’s four-wheel drive system is sourced from BorgWarner, although it does not include a locking rear axle differential. Its suspension setup consists of double wishbones at the front and leaf springs with five variable-section steel plates at the rear. The Rich 6 boasts off-road capabilities such as a 31° approach angle, a 20° departure angle, and ground clearance of 207 mm. Standard tire size is 255/70 R16, complemented by front disc brakes and rear drum brakes.
Electric version
In March 2023, Zhengzhou-Nissan introduced the electric variant of the Rich 6, offered in two configurations:
- Rich 6 350: This model features rear-wheel drive with a single electric motor delivering 163 horsepower and 420 Nm of torque. It reaches a maximum speed of 100 km/h and is powered by a 60.16 kWh CATL lithium iron phosphate (LFP) battery, providing a CLTC-rated range of 350 km.
- Rich 6 450: Also rear-wheel drive with one motor, this version produces 177 horsepower and 450 Nm of torque, achieving a top speed of 120 km/h. It utilizes a larger 77.28 kWh CATL LFP battery that supports a CLTC range of up to 453 km.
Rich 7
Unveiled in June 2022, the Rich 7 serves as an upscale iteration of the Rich 6, distinguished by an enhanced front fascia design. It is powered by an M9T 2.3-liter turbocharged diesel engine delivering slightly increased output at 166 hp (122 kW) and 420 Nm compared to the Rich 6’s M9T unit. This engine is mated to an eight-speed automatic transmission supplied by ZF. Additionally, the Rich 7 platform underlies the updated Dongfeng Palazzo model released in 2022.
Electric version
The Rich 7 Electric debuted in July 2024, featuring a 180 kW electric motor paired with a 77.28 kWh CATL LFP battery pack. This model is available in rear-wheel drive configuration offering a CLTC range of 451 km or all-wheel drive with a slightly reduced range of 431 km. Its dimensions are as follows: length of 5287 mm, width of 1880 mm, height of 1860 mm, and wheelbase measuring 3150 mm. For international markets, DFSK markets this vehicle under the name DFSK D1 EV, equipped with a smaller rear-wheel drive battery pack rated at 60 kWh.
The Palazzo Electric shares the same motor and battery setup but differentiates itself by featuring all-wheel drive and a CLTC range of approximately 410 km. It also measures longer at 5520 mm in length and taller at a height of 2010 mm.