Exact Data
| Company type | Private |
|---|---|
| Industry | Data brokerage, Marketing |
| Predecessor | Custom Offers LLC, Mosaic Data Solutions, ConsumerBase LLC |
| Founded | 2001 |
| Founder | Lawrence P. Organ (current CEO) |
| Headquarters | Chicago , United States |
Area served | United States |
Key people | Lawrence P. Organ (CEO) |
| Products | Consumer and business contact lists via email, postal mail, and telephone; data modeling; email marketing campaigns; consulting services |
Exact Data supports small and medium enterprises in acquiring customers efficiently by providing highly specific consumer and business contact lists via email, postal mail, and telephone. The company is based in Chicago, Illinois, with additional offices located in Los Angeles, California, and Deerfield Beach, Florida.
History
Originally established in 2001 under the name Custom Offers LLC, the company experienced multiple rebrandings: it was acquired by Mosaic Group and renamed Mosaic Data Solutions in 2002; subsequently purchased by Organ Worldwide and rebranded as ConsumerBase LLC in 2003; finally adopting the Exact Data name in 2013. The current CEO is Lawrence P. Organ.
Significant developments include:
- Appointment of advisory board members such as Gidon Cohen (2003), Jack Kraft (2006), Jeff Taylor (2011), and Robert Blackwell (2012)
- Growth marked by the opening of a technical office in Donetsk, Ukraine (2007) and a sales office in Chicago (2012)
- Introduction of proprietary platforms including ListFinder.com and NetPostmaster.com (2011), FastCount.com (2012), ePostmaster.com (2013), alongside a B2B email/postal database launched in 2013
- Multiple quarters of top rankings for data card quality by NextMark from 2011 through 2015
- Recognition on the Inc. 500/5000 list of fastest-growing companies: ranked No. 2471 nationally in 2011, No. 1570 in 2012, and No. 3816 in 2014
- Acquisition of Statlistics with subsequent integration under the Exact Data brand in March 2013
- Establishment of a social media sales division in 2014
- Expansion with new sales offices opened in Los Angeles (2018) and Florida, relocating to Deerfield Beach in 2019
- Incorporation of Alerts.com’s CCPA/privacy compliance solution into its offerings (2019)
Exact Data compiles its consumer and business contact information from a comprehensive national database that contains roughly 210 million records including names, mailing addresses, phone numbers, and email contacts.
Products and Services
The company provides targeted mailing lists for consumers and businesses across postal mail, email, and telephone channels. Additional offerings include data modeling, execution of email marketing campaigns, and expert consulting services.
FTC Warning on Privacy Practices
On May 7, 2013, the Federal Trade Commission disclosed that as part of its Worldwide Privacy Protection Initiative, a test-shopping operation identified ten companies—among them Exact Data ConsumerBase—that appeared willing to distribute consumer information without full compliance with the FCRA. Exact Data ConsumerBase was noted for offering "pre-screened" consumer lists intended for firm credit card solicitations.
The FTC clarified that this action sought to enhance awareness about data broker practices rather than allege legal infractions. As reported by The Washington Post, Laura Berger from the Bureau of Consumer Protection emphasized that the campaign aimed to improve transparency but did not confirm any ongoing investigations.
No transactions involving data purchases were completed, and Exact Data received only an informal warning letter due to insufficient evidence.