Focus@Will
| Company type | Private |
|---|---|
| Industry | Music streaming, Productivity software |
| Founded | December 2012 |
| Founder | Will Henshall, John Vitale, Graham Lyus |
| Headquarters | Los Angeles , United States |
| Products | Curated instrumental music playlists, productivity tools (timer, monitoring) |
| Website | focusatwill |
Focus@Will is a subscription platform that offers curated playlists of instrumental tracks specifically crafted to boost productivity. The organization operates out of Los Angeles, California.
Service
Focus@Will delivers purely instrumental music through multiple genres, including classical, up-tempo, focus spa, cinematic, and ambient styles. Its application includes a customized feed that evolves according to user behavior such as track skipping. Additional tools like a timer and productivity monitoring system are incorporated to help maintain concentration.
The company has released a white paper highlighting the advantages of its music approach; however, this document has not been subjected to peer review. Composer Jack Curtis Dubowsky has criticized these assertions as "weak pseudo-science," comparing them to the 1956 Muzak study which claimed enhanced worker efficiency.
History
Will Henshall, the founder and CEO with a background as a professional musician, previously established an online collaboration platform for musicians that was acquired by Avid Audio in 2003. He co-founded Focus@Will alongside John Vitale and Graham Lyus.
The beta version became available in December 2012, followed by expansion into international markets in April 2013. To improve user focus, the service introduced features such as work session timers and productivity tracking.
In May 2013, Focus@Will launched a mobile application and adopted a freemium pricing strategy, broadening access to both Android and iOS users.
Financial backing comes from the Pritzker Foundation, private investors, and Singularity University, with total funding reaching around $3.5 million by early 2013.