Frame (company)
| Company type | Private |
|---|---|
| Founded | 2010 |
| Founders | Jens Grede, Erik Torstensson, Josh Levine, Nico Peyrache |
| Headquarters | Los Angeles, California, United States |
Area served | Global |
Key people | Nicolas Dreyfus (CEO) |
| Products | Denim, men's apparel, women's apparel |
| Website | frame-store |
Frame (presented as FRAME) is a United States-based fashion retail brand specializing in luxury clothing collections for both men and women.[1] [2] [3] The label has gained recognition primarily for its premium denim jeans and luxury handbags, which are retailed across the U.S. and initially attracted high-profile figures such as models Karlie Kloss, Miranda Kerr, and Emily Ratajkowski.[4] [5]
History
Established in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede, Frame emerged after the founders' tenure at the creative agency Saturday Group, where they later divested a majority interest to Omnicom in 2015.[6] [7] [8]
The brand’s inaugural product, the "Le Skinny de Jeanne" denim style, quickly became favored by celebrities including Miranda Kerr, Poppy Delevingne, Lily Aldridge, Kate Bosworth, and Karlie Kloss.[9] Its initial handbag offering, a leather tote named “Les Second,” was prominently featured by personalities such as Sienna Miller, Katie Holmes, Alessandra Ambrosio, and Doutzen Kroes.[10]
In both 2014 and 2018, Frame’s founders Torstensson and Grede were recognized on the prestigious Business of Fashion BoF 500 list highlighting influential figures shaping the international fashion sector.[11] According to The Sourcing Journal, Frame generated revenue exceeding $130 million in 2018.[12] By 2021, the company operated sixteen retail locations across cities including Austin, Aspen, Boston, Dallas, Greenwich, Houston, Los Angeles, London, New York, and San Francisco.[13] [3] [14] Notable collaborations have featured partners such as Imaan Hammam, Mejuri, the Carlyle Hotel, and model Jordan Barrett.[15] [16]
References
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External links
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