GOAT (platform)
| Company type | Private |
|---|---|
| Industry | E-commerce, Fashion |
| Founded | July 2015 |
| Founder | Eddy Lu, Daishin Sugano |
| Headquarters | United States |
Area served | Worldwide (170 countries) |
Key people | Eddy Lu (Co-founder), Daishin Sugano (Co-founder) |
| Products | Sneakers, streetwear, luxury fashion, accessories |
| Website | goat |
GOAT is a U.S.-based digital marketplace specializing in sneakers, streetwear, luxury fashion, and accessories, available through both primary sales and resale channels. Since its inception in 2015, GOAT has grown to include 50 million users and more than 1,000,000 vendors spanning 170 nations.
History
Established in July 2015 by Eddy Lu and Daishin Sugano, GOAT was born out of Sugano’s experience with counterfeit sneakers. This motivated the founders to develop a platform that verifies product authenticity to eliminate fraudulent items.
In February 2018, GOAT acquired Flight Club, implementing an omni-channel approach. While GOAT manages listings on mobile and web platforms, Flight Club specializes in worldwide retail operations and e-commerce consignment. The company further extended its reach by entering the Chinese market in July 2019.
By April 2022, GOAT secured a partnership as the official style collaborator for the French football team Paris-Saint Germain F.C., with its branding appearing on the club’s jersey sleeve starting from the 2022-23 season. This alliance has led to collaborative collections and marketing campaigns featuring athletes such as Kylian Mbappé.
Platform
GOAT employs a ship-to-verify process that integrates machine learning with expert human inspection to ensure the authenticity of sneakers sold on its platform. The company broadened its offerings in 2019 to include luxury clothing, streetwear, and related accessories.
Collaborations with high-end brands like Versace and Bergdorf Goodman enable GOAT to list items directly from these labels. As of 2022, the platform supports a community of 50 million users and one million sellers across 170 countries.