GlideSlope
| Company type | Private |
|---|---|
| Industry | Sports management consulting |
| Founded | 2010 |
| Founder | David Fuller, Dave Mingey, Eric Guthoff |
| Fate | Acquired by CSM Sport & Entertainment in April 2017 |
| Headquarters | New York City , United States |
Area served | Global |
Key people | Dave Mingey (President) |
| Products | Sport strategy development, learning labs, intelligence gathering and reporting, data-driven insights, opportunity evaluation, performance measurement, stakeholder alignment facilitation |
| Parent | CSM Sport & Entertainment |
GlideSlope is a consulting firm specializing in management within the global sports sector, established in 2010 with its main office located in New York City. In April 2017, the company became part of CSM Sport & Entertainment through acquisition.
Description
GlideSlope offers strategic counsel to brands aiming to harness global sports as a key business catalyst, while maintaining impartiality by refraining from direct involvement in sponsorship sales, activation efforts, or athlete management.
The firm’s portfolio of services encompasses sport strategy development, educational workshops known as learning labs, intelligence gathering and reporting, data-driven insights, opportunity evaluation, performance measurement, and facilitating stakeholder alignment.
History
Founded in 2010 by David Fuller, Dave Mingey, and Eric Guthoff, GlideSlope originally operated out of DUMBO, Brooklyn before relocating its headquarters to Manhattan within two years. The new location occupied a full floor at 133 West 19th Street.
In 2011, GlideSlope entered into a joint venture with Helios Partners—an international sports marketing agency under the Armoury Group umbrella. This partnership, branded HGS, served as the official Olympic agency for Dow Chemical.
By 2014, GlideSlope dissolved its alliance with Helios but continued managing Dow’s Olympic sponsorship activities. The firm also provided guidance to brands on handling sports-related and social challenges leading up to major events such as the 2014 FIFA World Cup and the 2016 Summer Olympics held in Brazil.
Currently, GlideSlope advises Citi on its worldwide sports sponsorships, including partnerships with USOC and NBC. Its client roster features prominent companies like Procter & Gamble, Dow Chemical, McDonald’s, The North Face, Johnson & Johnson, Bridgestone, GoPro, USG, Gatorade, PepsiCo, and ABInBev. Additionally, GlideSlope extends pro bono consulting to A Ganar, an initiative under Partners of the Americas.
In March 2015 at South by Southwest Interactive, GlideSlope organized a panel titled “Sport for Development: Affecting Societal Change.” The discussion included company president Dave Mingey alongside Olympic gold medalist Joey Cheek and representatives from Laureus Sport for Good Foundation and Partners of the Americas.
The acquisition of GlideSlope by CSM Sport & Entertainment occurred in 2017.
Academic partnerships
- NYU
- University of Oregon Warsaw Marketing Center
Founders
David Fuller brings expertise in business strategy, marketing innovation, and creative leadership. His executive background includes strategic and operational roles at Ogilvy and R/GA. As a partner at Mother NY, he pioneered the experiential marketing division. Fuller has overseen campaigns across advertising, digital media, and social platforms for clients such as Virgin, Dell, Nike, Walmart, and Jaguar Cars.
Dave Mingey held the position of Vice President of Marketing at Pepsi-Cola and was Director of Global Olympic Marketing at Johnson & Johnson from 2005 to 2009. In 2009, he was recognized by Sports Business Journal among the “Forty-Under-Forty” leading sports executives.
Eric Guthoff served as Global Director within IMG's Olympic Consulting Division and earned inclusion in Sports Business Journal’s “Forty-Under-Forty” list of top sports executives in 2015.