Spire Sports + Entertainment
| Company type | Private |
|---|---|
| Industry | Talent management, motorsports consulting, sports franchise ownership |
| Founded | 2010 |
| Founder | Jeff Dickerson, T.J. Puchyr |
| Headquarters | North Carolina , United States |
Area served | United States |
Key people | Jeff Dickerson, T.J. Puchyr |
| Products | Talent management, motorsports consulting, sports franchise ownership |
Spire Sports + Entertainment (SS+E) is a U.S.-based agency specializing in talent management, motorsports consulting, and sports franchise ownership, established in 2010. The firm represents a variety of drivers, sponsors, and teams within NASCAR, IndyCar, and their feeder series, alongside managing music artists. Additionally, SS+E holds ownership interests in ECHL franchises such as the Rapid City Rush, Greenville Swamp Rabbits, and Trois-Rivières Lions.
About
Founded in 2010 by Jeff Dickerson and T.J. Puchyr, Spire began as a motorsports agency concentrating on driver representation. The company maintains collaborative relationships with prominent NASCAR competitors and team principals like Rick Hendrick and Chip Ganassi, automotive manufacturers including Toyota, and corporate sponsors such as 5-Hour Energy. Their role encompasses negotiating agreements related to driver movements, sponsorship deals, and endorsement contracts.
On December 4, 2018, SS+E acquired a charter to compete in the NASCAR Cup Series by launching its own racing outfit, Spire Motorsports. This team competes with the No. 7 Chevrolet ZL1 driven by Justin Haley, the No. 71 Chevrolet ZL1 piloted by Michael McDowell, and the No. 77 Chevrolet ZL1 operated by Carson Hocevar.
Agency
The client roster of Spire Sports + Entertainment includes notable drivers such as James Hinchcliffe, Landon Cassill, Ross Chastain, Todd Gilliland, Justin Haley, Garrett Smithley, Vinnie Miller, Travis Braden, and Cole Rouse. Beyond representation, SS+E offers advisory services to sponsors and racing teams like Hendrick Motorsports, Chip Ganassi Racing, GMS Racing, ThorSport Racing, Larson Marks Racing, as well as to brands including 5-hour Energy, Eneos, DC Solar, and venues such as Knoxville Raceway.
Legal issues
On June 28, 2018, former client Brennan Poole initiated legal action against both Spire Sports + Entertainment and Chip Ganassi Racing alleging breach of contract. Poole claimed that CGR and Spire collaborated to redirect DC Solar's sponsorship from his own car to CGR’s No. 42 Cup Series entry, highlighting a conflict of interest stemming from Spire's dual representation of driver and team. Both Ganassi Racing and Spire refuted these allegations; CGR explained that the sponsorship ended due to Poole’s inability to secure a race victory despite having top-tier equipment.