Good me
| Company type | Public |
|---|---|
| Industry | Tea, Beverage |
| Founded | 2010 |
| Founder | Wang Yun’an |
| Headquarters | Hangzhou , China |
Area served | Mainly lower-tier cities in China |
Key people | Wang Yun’an (founder) |
| Products | Tea beverages |
Guming Holdings Limited, operating under the brand name Good me (), is a Chinese teahouse chain publicly traded and established in 2010, with its headquarters located in Hangzhou, Zhejiang. The company focuses mainly on serving lower-tier cities.
Background
Good me was founded by Wang Yun’an in 2010 following his graduation from Zhejiang Sci-Tech University. He was personally involved in creating the beverage recipes, frequently conducting multiple tastings each day.
The inaugural outlet was launched in Wang's native town of Daxi, Taizhou, Zhejiang, a city with a population below 200,000. Initial revenue was modest, occasionally generating only around 100 yuan daily. Expansion gained momentum through a franchising strategy that emphasized straightforward, bright lighting instead of lavish interior design to attract customers in smaller urban areas. A key factor in Good me’s success was its efficient cold chain logistics network, which enabled regular deliveries of fresh ingredients and gave it an advantage over competitors.
By the close of 2023, Good me had nearly 10,000 stores in operation, placing it second in both total sales and number of outlets within its market segment, trailing only behind Mixue Ice Cream & Tea.
In September 2024, the company encountered criticism following the circulation of a video depicting employees with bowed heads and cardboard “handcuffs,” accompanied by signs highlighting workplace errors. The footage sparked controversy for being perceived as disrespectful toward staff members. Good me subsequently removed the video and issued a formal apology on 18 September.
In February 2025, Good me successfully launched its initial public offering on the Hong Kong Stock Exchange, raising US$233 million. Despite this achievement, the stock price declined by 6.4% on its first day of trading.