HLA Group
| Company type | Public |
|---|---|
| Industry | Fashion, Apparel |
| Founded | 2002 |
| Headquarters | Jiangyin , China |
Area served | China |
| Products | Business, casual, and fashion apparel (17 segments, up to 5,000 SKUs) |
| Owner | Heilan Group |
Number of employees | Over 300 designers plus supply chain staff (exact number not specified) |
| Parent | Heilan Group |
HLA (), an abbreviation for HLA Group CO., LTD (), serves as the principal fast fashion label within Heilan Group, headquartered in Jiangyin, Jiangsu Province, China. Initially launched in 2002 under the name Hailan Home, HLA earned the distinction of being a “Chinese National Well-known Trademark” by 2009.
History
- Established in 2002, HLA inaugurated its first retail outlet in Nanjing during September of that year.
- The brand’s name is derived from HEILAN APPAREL.
- By April 2014, after a successful corporate restructuring and public offering, HLA had become the largest apparel company listed on the A-share market, boasting a market capitalization exceeding RMB 70 billion.
- At the close of 2014, the brand operated a total of 3,348 stores across China.
- In 2015, HLA secured the 373rd position on Fortune China's Top 500 Enterprises ranking, generating revenues of RMB 12.338 billion and attaining third place in return on equity (ROE) with a rate of 33.73%.
- The China Capital Markets Development Report noted that by April 2015, HLA’s market value was approximately US$11.5 billion, placing it on par with international luxury brands such as Coach and Ralph Lauren.
- Additionally, HLA was featured in Forbes Asia's Fab 50 Companies list in July 2015.
Positioning
HLA is established as a fast fashion brand within the market.
Product Lines
The brand provides three main product categories—business, casual, and fashion—encompassing 17 distinct segments and offering up to 5,000 SKUs.
Administration
Operating with an asset-light business model, HLA emphasizes brand management through the integration of more than 200 domestic and international apparel and accessory supply chains.
Design
HLA employs a team exceeding 300 designers who deliver design directives to its supplier network.
Channels & Stores
The majority of HLA’s retail locations are situated in central commercial areas and shopping centers across cities of various sizes. By the end of 2014, the company managed 3,348 outlets covering over 80% of counties and cities throughout China.
External links
- HLA featured on Forbes Asia's Fab 50 Companies List
- Leading Textile and Garment Industry Company: HLA's Performance and Valuation Excellence
- HLA Q1 2015 Report: Achieving 35% Growth with Scale Advantage
- Hi-T Brand Popularity Boosted by HLA’s Innovative Marketing Strategies
- Asia Pacific’s Top Listed Companies: Spotlight on HLA and Yanghe
- Special Edition HLA Sale Coinciding with Running Man Season 2 Return
- Four Jiangsu-Based Firms Among China's Most Valuable Listed Companies; HLA Ranked 31st
- Individual Sentenced for Online Sale of Hundreds of Counterfeit Branded Clothes Including HLA Products
- CCTV Guinness China Night Event Hosted at HLA