Hawthorne Gardening Company
| Company type | Division |
|---|---|
| Industry | Cannabis, Hydroponics |
| Founded | October 2014 |
Area served | North America |
| Parent | The Scotts Miracle-Gro Company |
Hawthorne Gardening Company, founded in October 2014, operates as a division of The Scotts Miracle-Gro Company with a specialized focus on the cannabis industry. It stands as one of the pioneering significant corporate investments by a U.S. company in cannabis-related enterprises.
Background
Hawthorne Gardening primarily serves hydroponic cultivators, especially those growing cannabis, and positions its brand within the artisanal cannabis market. Its initial acquisition connected to cannabis occurred in April 2015, when it acquired General Hydroponics, a liquid nutrient provider with a 35-year history, widely recognized as a benchmark in hydroponic growing solutions. According to an executive at Hawthorne, the majority of General Hydroponics' North American revenue is generated from cannabis producers.
The creation of this cannabis-centered subsidiary was inspired after Scotts' CEO witnessed substantial hydroponic product sales during a 2013 visit to a gardening store located in Yakima, Washington. By the middle of 2016, Scotts had allocated over $250 million in investments toward Hawthorne Gardening. In March 2018, Hawthorne collaborated with The Flowr Corporation, a Canadian medical cannabis firm, to launch North America's inaugural dedicated research and development center for cannabis, promoting advancements within the industry.