Hayden5

Hayden5

Company type	Private
Industry	Video production
Founded	2009 (2009)
Founder	Todd Wiseman Jr, Milos S. Silber
Headquarters	New York City , United States
Area served	United States, international
Products	Commercials, music videos, television content, films, live event productions
Website	www.hayden5.com

Hayden5 operates as a video production firm based in New York City, with an additional location in Los Angeles. Established in 2009 by Todd Wiseman Jr and Milos S. Silber, the company focuses on creating commercials, music videos, television content, films, and live event productions. In the summer of 2023, Wiseman Jr stepped down from his position.

Founding and early development

Todd Wiseman Jr and Milos S. Silber first crossed paths as film students at New York University in 2005, residing as neighbors in Hayden Hall—a namesake for their company. Silber’s background includes being born in Brazil and raised in Westchester, New York, while Wiseman Jr was raised in Tampa, Florida.

Hayden5 was launched in 2009 and initially concentrated on producing music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey. Alongside this, they developed branded content for clients including The Economist and Bowlero Corporation (formerly Bowlmor Lanes).

Technological advancements

By 2014, Hayden5 developed proprietary software solutions to streamline management of widespread local productions both nationally and internationally. This technology evolved into the current platform known as ProducerAI. In 2020, the company introduced Crew+, a continuous streaming production service. Following that, Cloud Cuts was launched in 2021 to provide a fully remote post-production workflow, and in 2022, Lightning Delivery was released to enable faster file transfer capabilities.

Clientele

Among Hayden5’s prominent brand partners are LinkedIn, Apple Inc., The New York Times, and Facebook. Their portfolio features significant projects such as We Live This, Revolving Doors, and Long Shot, the latter earning an Emmy nomination.

In July 2013, the company premiered the HelloFlo Camp Gyno commercial which secured a Webby Award. Their production of a Public Service Announcement for the Innocence Project in 2021 also garnered a Webby Award, highlighting their leadership and excellence in creating socially impactful media content.

Awards and nominations

Year	Award	Nominee	Category	Result
2013	Webby Awards	HelloFlo – The Camp Gyno	Honoree	Template:Won
2014	Telly Awards	Zipcar – I’d Tap That	Branded Content	Template:Won
2015	Cannes Lions Awards	HelloFlo – First Moon Party	Online Film	Template:Won
2015	Webby Awards	HelloFlo – First Moon Party	Advertising & Media - Branded Content	Template:Won
2015	AICP Awards	HelloFlo – First Moon Party	Comedy	Template:Nominated
2015	Tribeca Film Festival	We Live This	Special Jury Mention	Template:Won
2016	Film Festival Kitzbühel	Lightningface	Best Short Film	Template:Won
2018	Emmy Awards	Long Shot	Outstanding Short Documentary	Template:Nominated
2022	Anthem Awards	Innocence Project – Happiest Moments	Best Humanitarian & Services Campaign	Template:Won
2022	Clio Awards	Change The Ref – Bring Back Lockdown	Public Service Social Video	Template:Won
2022	Innocence Project – Happiest Moments	Public Service & Activism	Template:Won

Philanthropy

Hayden5 advances charitable efforts through its nonprofit division, Hayden5 RISE, which was established in 2020. In collaboration with the international nonprofit Video Consortium in 2021, Hayden5 launched the Gear Grant program aimed at supporting filmmakers from underrepresented communities.

Also in 2021, Hayden5 partnered with Phenomenal to produce and fund the public service announcement "Own Your Crown," honoring National CROWN Day. This project supports the mission of the CROWN Coalition—endorsed by groups such as Dove and the National Urban League—to address discrimination related to hair texture and styling choices. These advocacy efforts played a role in the enactment of the CROWN Act of 2022, a federal law that bans such discriminatory practices.

Since 2016, Hayden5 has contributed to Memorial Sloan Kettering Cancer Center by taking part in Cycle for Survival, an indoor cycling fundraiser dedicated to cancer research. Additionally, the company supports Pencils of Promise, an organization focused on constructing schools and enhancing educational access in developing countries.

Further reading

• Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits at Wall Street Journal, May 13, 2020
• From unemployment to startup at CNN, September 23, 2011

External links

• Hayden 5 on LinkedIn