Hello Molly
| Company type | Private |
|---|---|
| Industry | Fashion retail |
| Founded | 2012 |
| Founder | Ena Hadziselimovic and partner |
| Headquarters | Sydney , Australia |
Area served | Australia, United States, China |
| Products | Women's fashion apparel, swimwear |
Hello Molly is an Australian-based online retailer specializing in women's fashion, with its main office located in Sydney, Australia and additional branches in Los Angeles and Beijing.
History
Founded in 2012 by Ena Hadziselimovic during her university studies, together with an undisclosed partner, Hello Molly rapidly gained popularity among young female consumers. The business achieved revenue of $510,100 in its inaugural year and expanded to $5.3 million by 2014. To accommodate a variety of fashion preferences, the website introduces more than 100 new apparel pieces every week.
In July 2018, Hello Molly launched a pilot promotional initiative at three universities in Sydney, utilizing branded booths equipped with prize wheels to actively engage the student population.
Diversifying its product range beyond party attire, the brand unveiled its debut swimwear collection for the 2018/2019 season in November 2018.