Une Piece
| Company type | Private |
|---|---|
| Industry | Retail, Swimwear |
| Founded | 2016 |
| Founder | Carly Brown |
| Headquarters | Brisbane , Australia |
| Products | Women's swimwear |
| Website | www |
Une Piece is an Australian retailer specializing in women's swimwear, established by Carly Brown in 2016. The brand's hallmark item is a long-sleeve one-piece swimsuit that functions as a hybrid rash guard, providing UPF50+ protection for the arms and back. It features a front zipper allowing customizable chest coverage. The "Original Sexie Rashie" garnered acclaim from prominent fashion publications including Vogue, Elle, Marie Claire, and Vanity Fair. This recognition contributed to Brown securing second place in the Queensland University of Technology's 2017 Bluebox innovation challenge. Brown highlighted endorsements from the Huffington Post, London's Times, and Vogue as significant affirmations of the product’s success.
Crafted from chlorine-resistant Italian fabric, these swimsuits consist of 28 individual panels—considerably more than standard rash guards—to enhance fit by flattering and concealing, as noted by The Times. The design process involved eleven revisions prior to completion. Sizes range from Australian 6 to 18, demonstrating Brown’s dedication to inclusivity across diverse body types.
Before launching Une Piece, Brown worked in marketing roles at The Coca-Cola Company, Revlon, and served as senior marketing manager for Uber Australia. The idea for Une Piece emerged during a vacation in Europe. Market analysis revealed a demand with over 500 people on the waiting list, validating the concept. The initial batch sold out within seven days, and follow-up orders experienced delays extending to a month. Brown departed from Uber in July 2016 to devote herself entirely to growing Une Piece.
After introducing the "Original Sexie Rashie," Une Piece broadened its collection with two additional back-zip styles: the "Surfe Sexie Rashie," which offers a higher neckline, and the "Twist Sexie Rashie," characterized by a low neckline with a front twist accent. Additionally, the brand provides a classic halterneck one-piece inspired by the "Twist Sexie Rashie" silhouette.
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