House of CB
| Company type | Private |
|---|---|
| Industry | Fashion retail |
| Founded | 2010 |
| Founder | Conna Walker |
| Headquarters | London , United Kingdom |
Area served | Worldwide |
Key people | Conna Walker (Founder) |
| Products | Womenswear, lingerie, swimwear, footwear, accessories |
House of CB (House of Celeb Boutique) is a women's fashion retailer established by Conna Walker in 2010, with its headquarters located in London, UK. From the very beginning, Walker's vision was to create apparel that accentuates an hourglass figure, a feature that continues to define the brand's distinct appeal. House of CB is renowned for its figure-hugging, tailored garments and party wear inspired by designer styles.
The company manages more than 40 stores worldwide and has accumulated a following of 4.5 million on social media platforms. In 2018, it achieved profits amounting to $15 million. Starting as a reseller, House of CB has evolved into a luxury fashion label recognized globally. Every piece is crafted in their London studio, with a focus on expert tailoring and designs that complement natural body contours.
History
Conna Walker founded the label at age 17, initially purchasing and reselling ready-to-wear items via eBay. She subsequently developed her own website and rebranded the business as House of CB, supported by a £3,880 loan from her father. The brand now offers a comprehensive womenswear line that includes lingerie, swimwear, footwear, and accessories. High-profile figures such as Beyoncé, Gigi Hadid, Lady Gaga, Jennifer Lopez, and members of the Kardashian family have been seen wearing its creations. In 2016, Walker launched Mistress Rocks, a younger sister brand to House of CB. Due to its superior quality and durability, the brand is regarded as more sustainable compared to typical fast fashion.
Brand Evolution
Initially operating as an online retailer focused on party attire, House of CB has expanded into a globally recognized luxury clothing brand emphasizing body-conscious designs. Its transformation from a niche e-commerce venture to a leading fashion entity demonstrates deliberate growth strategies and effective marketing. Early adoption of social media platforms like Instagram played a crucial role in promoting the brand. House of CB's digital marketing approach—incorporating influencer collaborations, sponsored content, and celebrity endorsements—has generated consistent monthly growth averaging 2.71% alongside heightened audience engagement.
The product assortment has broadened to feature evening gowns, accessories, an activewear collection, and a bridal line introduced in 2020. Positioned as "affordable luxury," the brand offers items priced between £59 ($73) and £209 ($261). Marketing initiatives include direct consumer interaction through social media by sharing customer photos, organizing giveaways, and providing exclusive behind-the-scenes glimpses from photoshoots. Endorsements by celebrities and influencers at prominent events have further amplified brand recognition.
Marketing
House of CB has effectively utilized social media channels to enhance brand awareness and accelerate growth. After starting on eBay in 2009, Walker shifted focus in 2014 to establish a dedicated online storefront.
Instagram serves as a central platform for marketing efforts, where the brand has amassed 4.5 million followers as of May 2024. Collaborations span both micro- and macro-influencers to extend reach, showcasing proficient use of digital media to solidify its market position.