Jaclyn Hill

Jaclyn Hill
Born	Jaclyn Roxanne Eilers (1990-07-20) July 20, 1990 Near Mineral, Illinois, U.S.
Occupation(s)	Businesswoman, digital influencer, YouTuber
Years active	2011–present
Known for	YouTube makeup tutorials, Jaclyn Cosmetics

Jaclyn Roxanne Torrey (born Eilers; July 20, 1990) is an American businesswoman and digital influencer who rose to fame through her YouTube presence.

Early life

Raised near Mineral, Illinois on a farm maintained by her family for four generations, Jaclyn Eilers moved with her family to Tampa, Florida in 1998 when her father began work as a missionary evangelist. The family traveled abroad to spread Christian teachings. After her parents divorced in 2012, Hill became distant from her father.

Educated at home during her youth, Hill later attended college in Sarasota, Florida, focusing on photography before leaving after one year. Prior to starting her online career, she worked freelance as a makeup artist and was employed at a MAC Cosmetics outlet.

YouTube

Hill started her YouTube channel in 2011 and quickly gained attention for makeup tutorials inspired by celebrities. One of her most popular videos, "Get Ready with Me & Kim Kardashian," was released in July 2017.

Collaborations

In 2015, Hill teamed up with Australian beauty brand BECCA to create the "Champagne Pop" highlighter. The product broke records at Sephora by selling over 25,000 units within just 20 minutes. BECCA was later purchased by Estée Lauder in 2017 for $200 million.

That year also saw Hill collaborate with Morphe Cosmetics, unveiling an eyeshadow palette featuring her preferred shades. She followed up with a limited-edition brush set adorned with gems in 2016 and launched a second eyeshadow palette under the "Jaclyn Hill x Morphe" line in 2017. All items sold out swiftly. In June 2018, she introduced the vault collection—four palettes each containing ten shades not found in her original Morphe palette—which also experienced rapid sellouts.

The partnerships with BECCA and Morphe generated estimated earned media values (EMV) of $10.7 million and $12.2 million respectively.

Jaclyn Cosmetics

On May 23, 2019, Hill revealed the debut of Jaclyn Cosmetics, featuring twenty nude lipstick shades titled "So Rich Lipstick." Although initial feedback was largely favorable, some consumers criticized her interpretation of an ideal nude and noted uneven pigmentation. Despite the controversy, the lipsticks launched on May 30, 2019, sold out within a day. However, customers reported issues such as melted or broken products, air bubbles, gritty texture, stray hairs, and mold presence. Hill attributed some defects to shipping conditions and interactions with other lip products but offered refunds or replacements to dissatisfied buyers.

More alarming were reports of allergic reactions including itching, swelling, redness, and outbreaks of cold sores. A recall petition emerged which Hill initially did not respond to. On June 12, 2019, she issued an apology video and promised compensation for those affected. Nevertheless, criticism escalated and by July 3 she deactivated her Instagram and Twitter accounts, maintaining only her YouTube channel.

In 2021, Hill relaunched Jaclyn Cosmetics with a Valentine’s Day mystery collection available in four sets. Subsequent releases included a Bronze and Blush duo along with Beaming Light loose highlighters in March 2022. On April 24, 2022, she introduced the Luxe Legacy Collection in partnership with her mother Robin. Hill has indicated plans for further product launches.

Jaclyn Cosmetics was owned by Morphe; its parent company Forma filed for bankruptcy in January 2023. At that time, Morphe owed Hill $2 million as unsecured claims. In March 2023, Forma was acquired by Morphe’s primary creditors for $690 million.

Personal life

Hill currently lives in Tampa, Florida. She wed drummer Jon Hill in August 2009; after close to nine years of marriage, they finalized their divorce in May 2018. Hill characterized their separation as evolving from spouses to close friends. In 2018, she started a relationship with Jordan Torrey, married him on April 29, 2023, and moved to California in April 2024.