Samantha Chapman

Samantha Chapman
Born	1977 England
Occupation(s)	Makeup artist, YouTuber
Years active	2008–2020
Known for	Pixiwoo YouTube channel, Real Techniques makeup brushes
Spouse	Ryan Andrews

Samantha Chapman is a professional English makeup artist working primarily in London and Norwich. She is married to Welsh filmmaker Ryan Andrews.

Background

Chapman completed a two-year BTEC diploma in Make-up and Hairdressing at the College of West Anglia, studying under Louise Young. Alongside her freelance work, she co-manages makeup training sessions with her sister, Nicola Haste. In October 2008, the sisters launched the YouTube channel 'Pixiwoo,' which features tutorials on hair and makeup as well as product evaluations. Samantha has two daughters with her former partner Danny and currently lives in Norwich, England. Her siblings include Jim Chapman, known for his YouTube presence, and John Chapman, who co-founded The Lean Machines channel.

Career

With more than ten years of professional experience, Chapman has established herself as a respected makeup artist. She was a member of the UK M·A·C Pro team and worked at prominent events such as Milan and Paris fashion week. Her clientele comprises notable figures including Paul McCartney, Peaches Geldof, Ashley Tisdale, Charlotte Church, Myleene Klass, Liberty Ross, Val Kilmer, Zac Efron, Neve Campbell, and Lily Cole.

Real Techniques

In collaboration with Paris Presents, the creators of Eco Tools, Chapman helped develop "Real Techniques," an accessible range of cruelty-free makeup brushes crafted from synthetic Taklon. Each brush head is meticulously hand-cut and designed for application with powders, creams, and liquids. This collection has earned accolades from organizations such as Xposé, CoolBrands, Allure, and Influenser for its innovation and quality.

Pixiwoo

The Pixiwoo YouTube channel was initiated by Samantha in October 2008 with a focus on makeup tutorials. Nicola joined shortly after, and together they produced over 500 videos featuring beauty tutorials and product reviews. They also conducted five-day makeup courses from their studio in Norwich. Samantha retired from both content creation and the beauty industry in 2020, which led to the closure of the channel.

PixiwooMadness

The Chapman sisters launched 'Pixiwoo Madness' as an alternative channel for content that did not fit the main Pixiwoo format. This included additional makeup tutorials, some created in partnership with Avon. The channel boasts 307,000 subscribers and has accumulated more than 26 million views.

RealTechniques

Established in 2011, this channel supports the Real Techniques brush brand by showcasing brush techniques and makeup applications. It functions both as a promotional and educational platform for the product line. The Chapmans ended their involvement with Real Techniques towards the end of 2020.

External links

• Video: Norfolk YouTube sensations Tanya Burr, Jim Chapman, The Lean Machines and Pixiwoo discuss their online success – Eastern Daily Press
• Samantha And Nicola Chapman – Stylist Magazine
• 'We're not exactly Gisele': YouTube stars Pixiwoo on beauty – Daily Express
• GTG meets Pixiwoo's Sam and Nicola Chapman – Get The Gloss
• An Interview With Sam Chapman from Pixiwoo – BeautySauce
• VIDEO: Norwich Pixiwoo sisters reach one million YouTube subscribers – Norwich Evening News
• Beauty Video How-To: YouTube's Samantha Chapman (Pixiwoo) shows Mila Kunis' glam eye makeup – Glamour
• Meet Pixiwoo: The sisters who can make you look like Kim Kardashian – OK!
• Samantha Chapman on Twitter
• Official Samantha Chapman Website