Jenni Rivera Fashion
| Company type | Private |
|---|---|
| Industry | Fashion retail |
| Founded | November 9, 2013 in Panorama City, Los Angeles, California, United States |
| Founder | Jenni Rivera |
| Headquarters | Brea, California , United States |
Area served | Southern California, online |
Key people | Jacqie Rivera (Acting CEO), Rosie Rivera (management) |
| Products | Apparel, cosmetics, fragrance, music albums |
Jenni Rivera Fashion operates as a fashion boutique based in Southern California with an additional online presence.[1] [2] The enterprise is currently led by Acting CEO Jacqie Rivera, who is the daughter of the late Hispanic singer Jenni Rivera.[3] [4]
History
The boutique officially commenced operations on November 9, 2013, situated in Panorama City, Los Angeles, California. The concept and preliminary development were initiated by Jenni Rivera prior to her passing in December 2012, with subsequent management assumed by her sister Rosie Rivera alongside other family members.[3]Cite error: The opening <ref> tag is malformed or has a bad name
The collection showcases American-inspired and distinctive exotic fashion elements that were emblematic of Jenni Rivera's stage persona. Among the offerings are garments adorned with the singer’s initials, J-R, a specialized line of Jenni jeans, and a signature Jenni Rivera fragrance. Additionally, the boutique stocks a full range of cosmetics including lip glosses in white and pink shades, makeup powders, and eye shadows branded with her name.[5] Jenni Rivera’s music albums are also available for purchase within the store.[6] The original location was positioned on the 8500 block of Van Nuys Boulevard in Panorama City.[7]
In August 2022, it was revealed that the boutique would temporarily cease operations following a theft amounting to $80,000 USD which resulted in financial insolvency. Chiquis Rivera, Jenni Rivera’s daughter, announced intentions to relaunch the business at a new site.[3]
Subsequently, a new storefront was inaugurated in November 2022 at Brea Mall located in Brea, California.Cite error: The opening <ref> tag is malformed or has a bad name
References
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