Trashy Lingerie
| Company type | Private |
|---|---|
| Industry | Retail (lingerie) |
| Founded | 1973 |
| Founder | Mitch Shrier, Tracy Shrier |
| Headquarters | Los Angeles , United States |
Key people | Mitch Shrier, Randy Shrier, Mary Loomis-Shrier |
| Products | Lingerie, costumes, bathing suits |
| Website | trashy |
Trashy Lingerie is a bespoke lingerie retailer headquartered in Los Angeles, recognized for its distinctive creations and its connections with Hollywood personalities. The establishment is notable for its policy requiring shoppers to pay a yearly membership fee of $2 to access the store’s offerings.
History
In 1973, local footwear designer Mitch Shrier and his wife Tracy launched Trashy Lingerie. The brand’s name originated from a type of slingback shoe called the "Trashy." Initially focused on shoesTemplate:Fix/category[citation needed], by the late 1970s customer interest prompted the Shriers to expand into hosiery.[1] They began producing hand-dyed stockings in vivid shadesTemplate:Fix/category[citation needed], and by 1979 the business had shifted exclusively to lingerie sales.[1] Over time, the company expanded its product range to include more than 8,000 items such as lingerie sets, costumes, and bathing suits.Template:Fix/category[citation needed]
The brand established an online presence in 1998.[2] Ownership and management of Trashy Lingerie along with its affiliated entities Trashy.com and Trashy Girls are held by Mitch Shrier, Randy Shrier, and Mary Loomis-Shrier respectively.[3]
Media
Trashy Lingerie's creations have been showcased in more than 500 productions, including movies, TV series, advertisements, concert tours, music videos, and magazine editorials.
In 1987, during her Who's That Girl world tour, Madonna donned a bespoke black bustier adorned with gold tassels from Trashy Lingerie while performing "Open Your Heart". This particular bustier later fetched $72,000 at an auction in 2011.
The storefront of Trashy Lingerie appeared in the music video for "Our Lips Are Sealed" by The Go-Go's. Additionally, Gene Simmons chose the location for filming his interviews in the documentary The Decline of Western Civilization Part II: The Metal Years.
Renowned glamour and erotic photographer Ken Marcus frequently incorporated Trashy Lingerie's pieces in his centerfold photography for Playboy and Penthouse. The boutique has also been spotlighted multiple times on the popular series The Girls Next Door, where Hugh Hefner's former girlfriends selected outfits for various Playboy Mansion events.
In June 2016, media figure and former decathlete Caitlyn Jenner was featured wearing a Trashy Lingerie corset on the cover of Vanity Fair, photographed by Annie Liebowitz. This marked Jenner’s initial public appearance following her gender transition.
References
- ↑ 1.0 1.1 "Trashy Lingerie, a Hollywood Fixture, Has Been Quietly Dressing Stars For Years". Vogue. 2022-02-22. Retrieved 2022-09-27.
- ↑ "Trashy Lingerie: 40 Years Making Specialty Lingerie in LA | California Apparel News". www.apparelnews.net. Retrieved 2022-09-27.
- ↑ Cite error: Invalid
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