Joanne Bradford
Joanne Bradford | |
|---|---|
| Education | Bachelor of Arts in Journalism and Advertising, San Diego State University (1986) |
| Occupation(s) | Businesswoman, Executive |
| Known for | Chief Money Officer at Domain Money; leadership roles at Microsoft, Yahoo!, Demand Media, Pinterest, SoFi, Honey, MNTN |
Joanne Bradford is a prominent American businesswoman and executive in the financial technology sector, most recently holding the position of Chief Money Officer at Domain Money, a financial planning platform that offers flat-fee services aimed at revolutionizing access to financial guidance.
Her expertise spans marketing, revenue generation, and operational leadership within technology and finance companies located in both Silicon Valley and Los Angeles, California.
Education
Bradford completed a Bachelor of Arts degree in Journalism and Advertising from San Diego State University in 1986.
Career
Bradford initiated her professional journey at BusinessWeek before transitioning to Microsoft, where she managed sales and product marketing for MSN and AdCenter.
In March 2008, she departed Microsoft to assume the role of Executive Vice President of National Marketing Services at the startup Spot Runner. Later that year, she joined Yahoo! as Senior Vice President of US Revenue and Market Development, responsible for overseeing sales operations.
Two years afterward, Bradford took on the role of Chief Revenue Officer at Demand Media, shifting from a large corporation to an emerging startup—a move that attracted media attention due to its timing.
Following a short tenure as President of the San Francisco Chronicle, she joined Pinterest in 2013 to spearhead initial monetization strategies. She exited in early 2015 after a leadership restructuring, opting not to accept a reassignment as Head of Direct Sales.
In late 2015, Bradford became Chief Operating Officer at lender SoFi, where she contributed to elevating the company’s stature as a leading fintech brand. She left SoFi in June 2019 along with other executives shortly after new CEO Anthony Noto was appointed.
Subsequently, in August 2019, she was named president of Honey, a startup specializing in automated online discount access. In 2021, Bradford assumed the position of chief growth officer at MNTN, an advertising technology company.
Her board memberships include executive roles at Wave, OneLogin, Comscore, as well as involvement with CARE, an organization dedicated to combating poverty.
Awards and achievements
Bradford has been recognized on Forbes’ CMO Next list in 2018, included among Ad Age's 100 Most Influential Women in Advertising, and honored with the Bill Gates Chairman's Award during her tenure at Microsoft.